LUP Statistics
Record
- Title
- Leveraging brand co-creation in a digital era: An IKEA case study
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Örnhem, Julia; Weir, Sophie; Karlsson, Jesper
- Department/s
- Department of Business Administration
- In LUP since
- 2021-11-15
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