LUP Statistics
Record
- Title
- How weird elements in brand communication can strengthen brand intimacy.
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Zhang, Yingting; Carlino, Francesco; Himmelsbach, Undine
- Department/s
- Department of Business Administration
- In LUP since
- 2021-11-15
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