LUP Statistics
Record
- Title
- The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Lindner, Veronika; Idberg, Lovisa; Hoff, Oskar; Decombe, Guillaume
- Department/s
- Department of Business Administration
- In LUP since
- 2021-11-17
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