LUP Statistics
Record
- Title
- Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
- Type
- Student Paper
- Publ. year
- 2022
- Author/s
- Kozhevnikov, Nikolai; Rosin, Sofia; Castro Jimenez, Daniel
- Department/s
- Department of Business Administration
- In LUP since
- 2022-11-08
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