LUP Statistics
Record
- Title
- Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
- Type
- Student Paper
- Publ. year
- 2022
- Author/s
- Garcia Raffo, Andrés Emilio; Kjellander, Niklas
- Department/s
- Department of Business Administration
- In LUP since
- 2022-11-08
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