LUP Statistics
Record
- Title
- The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
- Type
- Student Paper
- Publ. year
- 2022
- Author/s
- Kullenberg, Rebecka; Ellqvist, Felix; Kisling, Nicholas-Joel
- Department/s
- Department of Business Administration
- In LUP since
- 2022-11-08
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