LUP Statistics
Record
- Title
- Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
- Type
- Student Paper
- Publ. year
- 2022
- Author/s
- Martinsson, Sonya; Svensson, Josefine; Jönsson, Rebecca
- Department/s
- Department of Business Administration
- In LUP since
- 2022-11-08
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