LUP Statistics
Record
- Title
- Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Ekeroth, Alice
- Department/s
- Department of Strategic Communication
- In LUP since
- 2023-08-29
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