LUP Statistics
Record
- Title
- Navigating the Unknown: A Study on How the Brand Manager Role Evolves in Response to the Metaverse as a New Branding Context
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Sjöberg, Lisa; Maslowski, Inga
- Department/s
- Department of Business Administration
- In LUP since
- 2023-06-26
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