LUP Statistics
Record
- Title
- Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Mellin, Anna; Diakoulakis, Ioannis
- Department/s
- Department of Business Administration
- In LUP since
- 2023-06-29
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