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Record
Title
What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
Type
Student Paper
Publ. year
2023
Author/s
Papangeli, Dimitra; Martell, Ella; Sorle, Michaela
Department/s
Department of Business Administration
In LUP since
2024-03-11
Downloads

Total This Year This Month
1552 1112 0
 Downloads per Country

United States of America
471 (30%)
Brazil
155 (10%)
United Kingdom of Great Britain and Northern Ireland
84 (5%)
China
75 (5%)
Germany
63 (4%)
Canada
62 (4%)
France
59 (4%)
Sweden
42 (3%)
Spain
41 (3%)
Poland
27 (2%)
Mexico
26 (2%)
Colombia
24 (2%)
Italy
22 (1%)
Switzerland
21 (1%)
Singapore
20 (1%)
Ukraine
19 (1%)
South Africa
18 (1%)
Argentina
15 (1%)
Portugal
13 (1%)
India
13 (1%)
Brunei Darussalam
13 (1%)
Ireland
12 (1%)
Japan
11 (1%)
Netherlands (Kingdom of the)
11 (1%)
Venezuela
11 (1%)
Turkiye
11 (1%)
Slovakia
9 (1%)
Chile
9 (1%)
Viet Nam
9 (1%)
Hong Kong (China)
9 (1%)
Ecuador
8 (1%)
Malaysia
8 (1%)
Indonesia
7 (0%)
Czechia
7 (0%)
Unknown
6 (0%)
Taiwan (China)
6 (0%)
Finland
6 (0%)
Algeria
6 (0%)
Australia
6 (0%)
Bangladesh
6 (0%)
New Zealand
6 (0%)
Greece
6 (0%)
Russian Federation
5 (0%)
South Korea
4 (0%)
Egypt
4 (0%)
Philippines
4 (0%)
Albania
4 (0%)
Bulgaria
4 (0%)
Thailand
3 (0%)
Peru
3 (0%)
Tunisia
3 (0%)
Dominican Republic
3 (0%)
Saudi Arabia
3 (0%)
Togo
2 (0%)
Trinidad and Tobago
2 (0%)
Kazakhstan
2 (0%)
Bolivia
2 (0%)
Paraguay
2 (0%)
Austria
2 (0%)
Denmark
2 (0%)
Morocco
2 (0%)
Senegal
2 (0%)
Uruguay
2 (0%)
Uganda
2 (0%)
United Arab Emirates
2 (0%)
Honduras
1 (0%)
Ethiopia
1 (0%)
Iraq
1 (0%)
Macedonia
1 (0%)
Slovenia
1 (0%)
Jordan
1 (0%)
Turks and Caicos Islands
1 (0%)
Virgin Islands (U.S.)
1 (0%)
Israel
1 (0%)
Bahamas
1 (0%)
Nigeria
1 (0%)
Uzbekistan
1 (0%)
Panama
1 (0%)
Cyprus
1 (0%)
Latvia
1 (0%)
Mauritania
1 (0%)
El Salvador
1 (0%)
Hungary
1 (0%)
Oman
1 (0%)
Tanzania, the United Republic of
1 (0%)
Aruba
1 (0%)
Palestinian Territory
1 (0%)
Cote d'Ivoire
1 (0%)
Mauritius
1 (0%)
Croatia
1 (0%)
Nicaragua
1 (0%)
Bosnia and Herzegovina
1 (0%)
Kyrgyzstan
1 (0%)
Iran
1 (0%)
Romania
1 (0%)
Botswana
1 (0%)
Bermuda
1 (0%)
Moldova, The Republic of
1 (0%)
Norway
1 (0%)
Pakistan
1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access full-texts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
2026-08-31 09:35:21