LUP Statistics
Record
- Title
- The Myth Of The Moral Protagonist: Brand Activism and Consumer Interpretation of Rebranding Strategies
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Smits, Veerle Francisca Godelieve Mirjam
- Department/s
- Department of Strategic Communication
- In LUP since
- 2024-06-14
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