LUP Statistics
Record
- Title
- Milking the Industry: The Expiration Date of Brand Rivalries An in-depth qualitative study unraveling consumer attitudes toward an inter-firm brand rivalry in the Swedish milk industry
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Wasserfaller, Elisa Paulina; Markkanen, Tuuli Maria
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-27
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