LUP Statistics
Record
- Title
- The Role of Brand Logics in Shaping the Success of Brand Extensions: Apple vs. Colgate
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Castermans, Chimène Alyssa; Nguyen, Tuong-Yên; Colombo, Lorenzo
- Department/s
- Department of Business Administration
- In LUP since
- 2024-11-08
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