LUP Statistics
Record
- Title
- Brand Communication Across Cultures A qualitative study on global brands’ brand communication in Middle Eastern and Western cultural contexts
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Mårtensson, Moa; Wilander, Maja
- Department/s
- Department of Strategic Communication
- In LUP since
- 2025-06-30
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