LUP Statistics
Record
- Title
- Global Message, Local meaning. A case study in Coca-Cola's cultural adaptation: A qualitative content analysis of campaigns in the Middle East and South Africa
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Cunningham, Olivia; Arvedson, Victoria
- Department/s
- Department of Strategic Communication
- In LUP since
- 2025-06-30
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