LUP Statistics
Record
- Title
- When Loyalty Speaks Louder Than the Machine: A Quantitative Study on How Pre-existing Brand Loyalty Shapes Perceived AI Chatbot Attributes and Customer Satisfaction
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Yoon, Jeewon; Nguyen, Tuong-Yên
- Department/s
- Department of Business Administration
- In LUP since
- 2025-06-30
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