LUP Statistics
Record
- Title
- Repositioning on the roads: How Automotive Brands’ current customers are reacting to Rebranding Towards Electric Vehicles
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Sjunnesson, Liam; Gamal Abbas Helmy Elsayed, Mohamed; Hemmatkhah, Gillian
- Department/s
- Department of Business Administration
- In LUP since
- 2025-11-14
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