LUP Statistics
Record
- Title
- The Disappearance of Brand Names: Why Companies Bury, Replace, or Transform Their Brands
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Landgren, Hanny; Hanfaifa, Nutchanun; Vadström, Julia
- Department/s
- Department of Business Administration
- In LUP since
- 2025-11-14
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