LUP Statistics
Record
- Title
- The Birkin Effect: An Outside-In Perspective in the Brand Identity Matrix in Hermès' Heritage Branding
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Rems, Christina-Maria; Maurer, Charlotte; Bergland, June
- Department/s
- Department of Business Administration
- In LUP since
- 2025-11-17
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