LUP Statistics
Record
- Title
- Heart or brain? An Experimental Study on the Effect of Rational and Emotional Communication on Purchase Intention for Running Shoes
- Type
- Student Paper
- Publ. year
- 2026
- Author/s
- Nyberg, Love; Anderberg, Oscar
- Department/s
- Department of Strategic Communication
- In LUP since
- 2026-06-25
Downloads
| Total | This Year | This Month |
| 29 | 29 | 3 |
China  |
10 (34%) |
Sweden  |
4 (14%) |
Singapore  |
3 (10%) |
United States of America  |
3 (10%) |
Iran  |
2 (7%) |
Unknown  |
1 (3%) |
Brazil  |
1 (3%) |
Canada  |
1 (3%) |
Switzerland  |
1 (3%) |
Bangladesh  |
1 (3%) |
Mexico  |
1 (3%) |
Australia  |
1 (3%) |