LUP Statistics
Record
- Title
- Global Heritage vs. Local Identity: How Chinese Gen Z Consumers Interpret Western Luxury Brands’ Collaborative Storytelling - A Case Study of Louis Vuitton
- Type
- Student Paper
- Publ. year
- 2026
- Author/s
- Tran, Uyen Hong Phuong; Pan, Xinyuan
- Department/s
- Department of Business Administration
- In LUP since
- 2026-07-21
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