LUP Statistics
Record
- Title
- Beyond the Blurb: The Influence of User-Generated and Firm-Generated User Content on Purchase Intentions: An S-O-R Analysis of the Online Book Community
- Type
- Student Paper
- Publ. year
- 2026
- Author/s
- Ribeiro da Silva Boto Branco, Carmo; Vitiello, Alessia Luisa
- Department/s
- Department of Business Administration
- In LUP since
- 2026-06-30
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| 59 | 59 | 2 |
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