LUP Statistics
Record
- Title
- Understanding Consumer Responses to Perceived Brand Inconsistency: A Case Study of A LITTLE’s Value-Oriented Charity Communication
- Type
- Student Paper
- Publ. year
- 2026
- Author/s
- Liang, Jiacheng; Mu, Chendi
- Department/s
- Department of Strategic Communication
- In LUP since
- 2026-06-30
Downloads
| Total | This Year | This Month |
| 12 | 12 | 2 |
Singapore  |
3 (25%) |
Brazil  |
2 (17%) |
Viet Nam  |
2 (17%) |
Sweden  |
2 (17%) |
United States of America  |
2 (17%) |
United Kingdom of Great Britain and Northern Ireland  |
1 (8%) |