LUP Statistics
Record
- Title
- From Screen to Shelf: Factors Explaining Consumers’ Purchase Intentions of Co-Branded Personal Care Products with Streaming Series - A Quantitative Study
- Type
- Student Paper
- Publ. year
- 2026
- Author/s
- Potthoff, Nina; Kächele, Dagmar Violanta
- Department/s
- Department of Business Administration
- In LUP since
- 2026-07-03
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