Department of Strategic Communication
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- 2023
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Mark
Russian Strategic Narratives During the War in Ukraine: A Qualitative Content Analysis of the First Month
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- Master (Two yrs)
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Mark
Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
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- Master (Two yrs)
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Mark
Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
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- Master (Two yrs)
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Mark
The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
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- Master (Two yrs)
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Mark
Parasocial relationship building with AI influencers on Instagram
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- Master (Two yrs)
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Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
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- Master (Two yrs)
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Mark
Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia
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- Master (Two yrs)
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Mark
The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
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- Master (Two yrs)
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Mark
"All the messages we use are tailored" A qualitative study that explores the health risk communication from a non-western perspective
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- Master (Two yrs)
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Mark
The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
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- Master (Two yrs)
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Mark
Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory
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- Master (Two yrs)
- 2022
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Mark
The EU institutions' framing of the Covid crisis: from global pandemic to green recovery
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- Master (Two yrs)
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Mark
Employees’ emotional sensemaking: a strategic imperative for empathetic organizations. An Italian case study
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- Master (Two yrs)
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Mark
“City branding in a Chinese mega city” A critical discourse analysis of citizens’ sense of belonging
(
- Master (Two yrs)
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Mark
War Between Spears and Shields: How public relations practitioners define, detect, and counteract dark PR
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- Master (Two yrs)
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Mark
Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration
(
- Master (Two yrs)
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Mark
Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
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- Master (Two yrs)
-
Mark
PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z
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- Master (Two yrs)
-
Mark
How do national culture and slippage work on divergent CSR interpretations: a qualitative comparison between China and Sweden from a consumer’s perspective
(
- Master (Two yrs)
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Mark
Kan man engagera Gen Z?
(
- Bach. Degree
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Mark
Hur slutar berättelsen?
(
- Bach. Degree
-
Mark
Context in Crisis Communication: Exploring Cultural and Political Influence on Crisis Communication in Liberia
(
- Master (Two yrs)
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Mark
“Regulating the Wild West?”: The legitimation discourse of EU regulation on Big Data and its media coverage
(
- Master (Two yrs)
-
Mark
Green brands & Greenwashing: A narrative journey towards legitimacy
(
- Master (Two yrs)
-
Mark
(Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
(
- Master (Two yrs)
-
Mark
Konsten att ropa efter hjälp och vara knäpptyst samtidigt
(
- Bach. Degree
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Mark
Invasion & kommunikation - En kvalitativ studie av den svenska och finska försvarsmaktens kommunikation på Instagram sedan kriget i Ukraina.
(
- Bach. Degree
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Mark
Förvarsmaktens viktigaste vapen?
(
- Bach. Degree
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Mark
Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
(
- Bach. Degree
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Mark
Jakten på politiskt engagemang: En kvantitativ innehållsstudie om hur politiska partier skapar engagemang på sociala medier
(
- Bach. Degree
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Mark
@channel: Hey community! A qualitative case study about the construction of a digital community in a co-working space
(
- Bach. Degree
-
Mark
White Nicotine Pouches of Freedom?
(
- Bach. Degree
-
Mark
Ingen fara på taket! Eller?
(
- Bach. Degree
-
Mark
Volodymyr Zelensky - From Onscreen to Online
(
- Bach. Degree
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Mark
”Ring inte oss, vi ringer dig” En kvalitativ intervjustudie om hur en IT-koncern arbetar med employer branding
(
- Bach. Degree
-
Mark
Konsten att skapa en stamgäst
(
- Bach. Degree
-
Mark
Employer branding – Hur kan företag attrahera och rekrytera personal på LinkedIn?
(
- Bach. Degree
-
Mark
As smoooth as it gets: En kvalitativ studie om svenska betaltjänsten Klarnas användning av strategisk kommunikation på Instagram för att marknadsföra kreditbetalning till unga vuxna.
(
- Bach. Degree
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Mark
Regnbågsflaggan som strategi?
(
- Bach. Degree
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Mark
Arbetsgivarkommunikation på sociala medier - Hur utformning av arbetsannonser påverkar mottagares attityder
(
- Bach. Degree
-
Mark
CSR communication within controversial businesses - a closer look at the fast fashion industry
(
- Bach. Degree
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Mark
Vi välkomnar alla sökande
(
- Bach. Degree
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Mark
Intention och Inflytande: En kvantitativ studie om faktorer för effektiva, ekologiska annonser inom varumärkeskommunikation
(
- Bach. Degree
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Mark
Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
(
- Master (Two yrs)
-
Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
(
- Master (Two yrs)
-
Mark
Dialogic Communication in Digital Diplomacy: A Case Study on The Embassy of Sweden in Bucharest
(
- Master (Two yrs)
-
Mark
Coworker voices on internal social media: A case study on IKEA
(
- Master (Two yrs)
-
Mark
Personalization of politics: a qualitative research of Hungarian politics during election campaign
(
- Master (Two yrs)
-
Mark
Making the world a better place: The strategic role of communication practitioners in sustainability organisations
(
- Master (Two yrs)
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Mark
“Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
(
- Master (Two yrs)