@misc{9223858,
  author       = {{Separautzki, Lara and Kastenhuber, Melanie and Maier, Celina Sarah Denise}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{When Magic Ages: The Disney Dilemma}},
  year         = {{2026}},
}