@misc{9224077,
  author       = {{Tran, Uyen Hong Phuong and Nguyen, Thi Quynh Nhu}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{The Durability Paradox: LEGO’s Billion-Brick Dilemma}},
  year         = {{2026}},
}