@misc{9246725,
  abstract     = {{Title: A Network Perspective on Radical Packaging Innovation within Private Labels in Sweden
Course: BUSN39 - Degree Project in Global Marketing - Master Level - Spring 2026
Authors: June Bergland, Lucie Secretin
Supervisor: Ulf Johansson
Research Question: In the context of radical packaging innovation, what do the relationships between private labels, manufacturers and packaging solution providers look like?
Purpose of study: To examine the dual relationships between PL, M, and PSP and the network in the context of radical packaging to gain insight into PL innovation strategy.
Theoretical perspectives: Actors-Resources-Activities model, Network perspective
Methodology: Qualitative analysis through semi-structured interviews of all three actors.
Findings & Conclusion: Our model provides nuances and more perspectives when analyzing the relationships in a radical packaging innovation network, capturing the broader dynamics of the network as a whole, even taking into consideration aspects of the environment that affects this network. We also add a relationship stage to the ARA model to further complement the description of relationships.}},
  author       = {{Secretin, Lucie and Bergland, June}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{A Network Perspective on Radical Packaging Innovation within Private Labels in Sweden}},
  year         = {{2026}},
}