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- 2017
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Mark
The Match of Identities: A study on how brands can stay true to themselves
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Unbranded Luxury - Recreating Exclusivity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Augmented and virtual reality in the brand building process - a multiple case study approach
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Creativity: Missing Element in Brand Heritage
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Crowdfunding’s Effect on Brand Identity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
- 2016
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Mark
Cooperatives communication through a brand heritage perspective
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
How the Shift from a Product to a Service Brand affects Brand Judgement
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.