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- 2016
-
Mark
Understanding the Role, Competencies and Training of the Sales Professional Today - A Case Study of Thule Group
(
- Master (One yr)
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Mark
Consumer Decision-Making of Slow Moving Consumer Goods in the Age of Multi-channels
(
- Master (One yr)
-
Mark
From Print to Social: Does the Choice of Media have an Impact on the Brand Building Process?
(
- Master (One yr)
-
Mark
Don’t Mess with My Milk! The Mystery of Spectacular Mundane Consumption
(
- Master (One yr)
-
Mark
Homosexual-themed Advertisement in Mainstream Media: Heterosexual Consumer’s Attitude Toward the Brand and its Social Impact
(
- Master (One yr)
-
Mark
The Formation of Customer Experience Through Offline-Online Channel Integration
(
- Master (One yr)
-
Mark
Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management
(
- Master (One yr)
-
Mark
Personal service request categories and their facilitation with self-service technologies
(
- Master (One yr)
-
Mark
Understanding Showrooming - An exploratory research focusing on channel motivations and personal motivations that trigger showrooming.
(
- Master (One yr)
-
Mark
The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry
(
- Master (One yr)