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- 2020
-
Mark
Brand Activism - the Battle Between Authenticity and Consumer Scepticism
(
- Master (One yr)
-
Mark
Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
(
- Master (One yr)
-
Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage
(
- Master (One yr)
- 2019
-
Mark
It’s Time To Become Brave - The Phenomenon of Social Brand Activism
(
- Master (One yr)
-
Mark
Speak up or stay quiet
(
- Master (One yr)
-
Mark
Brand Activism in Traditional Company’s Marketing Communication and its Influence on Brand Reputation
(
- Master (One yr)
- 2018
-
Mark
Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
- 2016
-
Mark
The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens
(
- Master (Two yrs)
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