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- 2018
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Mark
The GitLab Database Incident
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Case H&M 2 - Diversity Leader – An Attempt to Learn from Past Mistakes?
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
The Darkest Day in Lufthansa’s History
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Case Oatly: The Crossroad - How to get a company in the same lane
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
When Brands Go Political: A PepsiCo Case
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
THE PRIPPS BLÅ CASE - THE FALL OF THE FAVOURITE
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.