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- 2015
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Mark
Lund, a Great Idea - a Study in Place Branding
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Business for Society – Social Enterprises
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Can loyalty schemes be applied to all types of luxury brands?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Exploring brand architectures – a Volkswagen Group case
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Kick-start your Brand through Crowdfunding
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Mythical Branding and Crisis Management - The case of Santa Claus Village
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Pinkwashing or Pro-Diversity?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.