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2022
Mark A Rising Star
Van Dijkman, Sebastian ^LU ; Vidziunas, Dominykas ^LU and Rexha, Lum ^LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
- Misc.
Mark Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
Köhler, Sebastian ^LU and Rexha, Lum ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
Köhler, Sebastian ^LU ; Rexha, Lum ^LU and Sturm, Pieter Christiaan ^LU (2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration
- Misc.