Publications | LUP Student Papers

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2019
Mark Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X
Arendt, Johannes ^LU ; Finell, Cecilia Alexandra Thuy ^LU and Nortén, Emelie ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
Mark Harley-Davidson: Cruising from the Past to the Future
Pjatakova, Dajana ^LU ; Wassberg, Emelie ^LU ; Nortén, Emelie ^LU and Beckman, Ellinor ^LU (2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration
- Misc.
2018
Mark Market Orientated Actions in Brand Oriented Organizations: Case studies from the Not-for-profit Sector
Nortén, Emelie ^LU ; Finell, Cecilia and Devreli, Paraskevi (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.
2017
Mark Lojalitet och de svenska bankerna: En kvantitativ studie om vad som driver kundlojalitet på den svenska bankmarknaden idag
Lindberg Hansen, Caroline ^LU ; Nortén, Emelie ^LU and Gustafsson, Jacob ^LU (2017) FEKH29 20162
Department of Business Administration
- Bach. Degree