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- 2023
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Mark
Empowerment or Manipulation? A Qualitative Study on How Consumers Navigate the Consumption of Period and Fertility Tracking Apps
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- Master (One yr)
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Mark
Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability
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- Master (One yr)
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Mark
A Recipe for Perfection: A qualitative study in understanding how consumers use food social media trends to navigate the idealised feminine self.
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- Master (One yr)
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Mark
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
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- Master (One yr)
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Mark
Innovation Investments During The COVID-19 Pandemic
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- Master (One yr)
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Mark
Embodied Avatars, Embraced Identities
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- Master (One yr)
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Mark
How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?
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- Master (One yr)
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Mark
The Interplay of Religious Consumption and Immigrant Rituals
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- Master (One yr)
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Mark
Should we do it ourselves or should we let somebody else do it?
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- Master (One yr)
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Mark
An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
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- Master (One yr)