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- 2023
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Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
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- Master (One yr)
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Mark
One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
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- Master (One yr)
- 2022
-
Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
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- Master (One yr)
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Mark
Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context
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- Master (One yr)
- 2021
-
Mark
Walk a mile in my shoes: An empirical research into segment-specific customer journeys
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- Master (One yr)
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Mark
Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
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- Master (One yr)
- 2020
-
Mark
In-store applications - expectations, experiences and resulting gaps
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- Master (One yr)
-
Mark
Seek and You Shall Find: A Case Study at IKEA About Self-Service Technologies for In-Store Navigation
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- Master (One yr)
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Mark
Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
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- Master (One yr)
-
Mark
What is in a physical store?
(
- Master (One yr)