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- 2020
-
Mark
Impact of Gamification on Social Network Platforms
(
- Master (One yr)
-
Mark
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
(
- Master (One yr)
-
Mark
Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
(
- Master (One yr)
-
Mark
Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention
(
- Master (One yr)
-
Mark
Clash of beliefs: 'I want to be green but what about the Christmas tree?'
(
- Master (One yr)
-
Mark
The Consumer Education Journey
(
- Master (One yr)
-
Mark
When Brands Break Consumers’ Hearts: How to Earn Consumers’ Forgiveness after a Brand Betrayal
(
- Master (One yr)
-
Mark
Instagram - from a social platform to an ad-arena?
(
- Master (One yr)
-
Mark
Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
(
- Master (One yr)
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Mark
Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use
(
- Master (One yr)