Department of Strategic Communication
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- 2022
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Mark
Kan man engagera Gen Z?
(
- Bach. Degree
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Mark
Hur slutar berättelsen?
(
- Bach. Degree
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Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
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- Master (Two yrs)
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Mark
Dialogic Communication in Digital Diplomacy: A Case Study on The Embassy of Sweden in Bucharest
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- Master (Two yrs)
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Mark
Coworker voices on internal social media: A case study on IKEA
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- Master (Two yrs)
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Mark
Personalization of politics: a qualitative research of Hungarian politics during election campaign
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- Master (Two yrs)
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Mark
Making the world a better place: The strategic role of communication practitioners in sustainability organisations
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- Master (Two yrs)
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Mark
“Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
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- Master (Two yrs)
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Mark
The Paradox of Employee Engagement and How Managers are Aiming to Control This.
(
- Master (Two yrs)
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Mark
Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark
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- Master (Two yrs)
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Mark
A Celebration of Communication: A qualitative case study on the importance of communication in an agile organization
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- Master (Two yrs)
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Mark
How to Listen Internally in a Crisis – The Employee’s Perspective during the Covid-19 Pandemic
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- Master (Two yrs)
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Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
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- Master (Two yrs)
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Mark
Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
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- Master (Two yrs)
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Mark
When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
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- Master (Two yrs)
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Mark
Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
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- Master (Two yrs)
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Mark
Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
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- Master (Two yrs)
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Mark
Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
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- Master (Two yrs)
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Mark
A Silent Decision is not a Good Decision: A qualitative study researching how young Swedish citizens make sense of possible regulations of fossil fuel advertising
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- Master (Two yrs)
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Mark
Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
(
- Master (Two yrs)
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Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
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- Master (Two yrs)
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Mark
How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
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- Master (Two yrs)
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Mark
Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
(
- Master (Two yrs)
-
Mark
Konsten att ropa efter hjälp och vara knäpptyst samtidigt
(
- Bach. Degree
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Mark
Invasion & kommunikation - En kvalitativ studie av den svenska och finska försvarsmaktens kommunikation på Instagram sedan kriget i Ukraina.
(
- Bach. Degree
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Mark
Förvarsmaktens viktigaste vapen?
(
- Bach. Degree
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Mark
Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
(
- Bach. Degree
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Mark
Jakten på politiskt engagemang: En kvantitativ innehållsstudie om hur politiska partier skapar engagemang på sociala medier
(
- Bach. Degree
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Mark
@channel: Hey community! A qualitative case study about the construction of a digital community in a co-working space
(
- Bach. Degree
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Mark
White Nicotine Pouches of Freedom?
(
- Bach. Degree
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Mark
Ingen fara på taket! Eller?
(
- Bach. Degree
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Mark
Volodymyr Zelensky - From Onscreen to Online
(
- Bach. Degree
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Mark
”Ring inte oss, vi ringer dig” En kvalitativ intervjustudie om hur en IT-koncern arbetar med employer branding
(
- Bach. Degree
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Mark
Konsten att skapa en stamgäst
(
- Bach. Degree
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Mark
Employer branding – Hur kan företag attrahera och rekrytera personal på LinkedIn?
(
- Bach. Degree
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Mark
As smoooth as it gets: En kvalitativ studie om svenska betaltjänsten Klarnas användning av strategisk kommunikation på Instagram för att marknadsföra kreditbetalning till unga vuxna.
(
- Bach. Degree
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Mark
Regnbågsflaggan som strategi?
(
- Bach. Degree
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Mark
Arbetsgivarkommunikation på sociala medier - Hur utformning av arbetsannonser påverkar mottagares attityder
(
- Bach. Degree
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Mark
CSR communication within controversial businesses - a closer look at the fast fashion industry
(
- Bach. Degree
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Mark
Vi välkomnar alla sökande
(
- Bach. Degree
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Mark
Intention och Inflytande: En kvantitativ studie om faktorer för effektiva, ekologiska annonser inom varumärkeskommunikation
(
- Bach. Degree
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Mark
Sharing responsibility: "inspiring, engaging & mobilizing": A qualitative study of how an organization communicates change towards sustainability
(
- Bach. Degree
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Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
(
- Bach. Degree
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Mark
The Shift Towards Flexible Workplaces
(
- Bach. Degree
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Mark
Träning för alla - eller? En kritisk diskursanalys av kommunikationen hos svenska gymkedjor
(
- Bach. Degree
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Mark
Ta hand om dig. /red, Krisinfo
(
- Bach. Degree
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Mark
Reactions Towards Politicians' Different Self Portrayals Among Individuals of Generation Z
(
- Bach. Degree
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Mark
Media portrayal of Syrian and Ukrainian refugees
(
- Bach. Degree
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Mark
"The Good Guys"
(
- Bach. Degree
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Mark
Dags att #kavlauppärmen!
(
- Bach. Degree
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Mark
Information Credibility: How Does Argument Strength Have An Impact
(
- Bach. Degree
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Mark
Just Dream Crazier Girl
(
- Bach. Degree
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Mark
Digitala kommunikatörer - kommersialisering av livsvärlden och det emotionella arbetet
(
- Bach. Degree
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Mark
Malmöfestivalen - en festival för alla?
(
- Bach. Degree
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Mark
Secondhand i första hand
(
- Bach. Degree
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Mark
Critical constructive upward communication: How do communication practitioners perceive it, and how do their consulting and coaching roles support employees in it?
(
- Master (Two yrs)
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Mark
Politiker som varumärken - innan och efter digitaliseringen
(
- Bach. Degree
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Mark
The Owl Effect
(
- Bach. Degree
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Mark
Betalda samarbeten utan visuella element
(
- Bach. Degree
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Mark
Att göra som alla andra men ändå sticka ut?
(
- Bach. Degree
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Mark
Exploring how public relations practitioners build visual frames in the broad social media environment
(
- Master (Two yrs)
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Mark
Sveriges roligaste arbetsplats?
(
- Bach. Degree
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Mark
Försvarsmakten – The force for everyone
(
- Bach. Degree
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Mark
Viskleken - Från media till mottagare
(
- Bach. Degree
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Mark
Brand authenticity on Instagram: Consumers’ perspective on beauty brands
(
- Master (Two yrs)
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Mark
Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
(
- Master (Two yrs)
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Mark
Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
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- Master (Two yrs)
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Mark
Hashtag Activism and Connective Action: A Case Study on #MarriageEquality in Thailand
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- Master (Two yrs)
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Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)
-
Mark
Context in Crisis Communication: Exploring Cultural and Political Influence on Crisis Communication in Liberia
(
- Master (Two yrs)
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Mark
“Regulating the Wild West?”: The legitimation discourse of EU regulation on Big Data and its media coverage
(
- Master (Two yrs)
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Mark
Translating science in consultancy practice: a study of communication practitioners
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- Master (Two yrs)
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Mark
#PurposeDriven: Visual sustainability communication within the motorsport industry
(
- Master (Two yrs)
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Mark
An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
(
- Master (Two yrs)
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Mark
Importance of communication strategies in online communities. Case study - Sounders
(
- Master (Two yrs)
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Mark
Green brands & Greenwashing: A narrative journey towards legitimacy
(
- Master (Two yrs)
-
Mark
(Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
(
- Master (Two yrs)
- 2021
-
Mark
Initialskedet av en pandemi – Media och myndigheters initiala kommunikation under Coronakrisen
(
- Bach. Degree
-
Mark
Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
(
- Master (Two yrs)
-
Mark
Constructing Controversy: The Case of the Danish Agricultural Industry
(
- Master (Two yrs)
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Mark
Framing the COVID-19 Vaccine: An Experimental Investigation of the Influence of Gain and Loss Frames on Intention to Receive COVID-19 vaccination
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- Master (Two yrs)
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Mark
The complexities of organizational coordination’s communicative constitution: A qualitative study on coordinators activities in BPO-environments
(
- Master (Two yrs)
-
Mark
Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces
(
- Master (Two yrs)
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Mark
The social glue of the workplace? Informal communication and organisational identification after the outbreak of COVID-19
(
- Master (Two yrs)
-
Mark
Shaping future communication practises using CCO perspective: A study of pandemic remote work at UNDP
(
- Master (Two yrs)
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Mark
"You can't host someone without explaining the rules of the house" - A deeper insight into how international students make sense of Lund University's COVID-19 communication
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- Master (Two yrs)
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Mark
Make every second count” - How TikTok users create meaning from branded content
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- Master (Two yrs)
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Mark
#Instalover: A multimodal semiotic case study of Dorothee Bär’s staging of her political persona on Instagram
(
- Master (Two yrs)
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Mark
Sverige, lovar guld och gröna skogar? - En multimodal analys av hur semiotiska resurser och visuell framing används inom platsvarumärkning
(
- Bach. Degree
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Mark
Från anonym till androgyn: En kvalitativ studie om varumärkesgenus och androgynitet i varumärkeskommunikation
(
- Bach. Degree
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Mark
Hur skapas och förhandlas polisens identitet diskursivt, när polisen använder sig av strategisk kommunikation med inspiration från privat sektor?
(
- Bach. Degree
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Mark
"Den röda tråden" - En semiotisk studie om hur varumärken kommunicerar kring menstruation idag
(
- Bach. Degree
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Mark
“All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration
(
- Bach. Degree
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Mark
Attaining Legitimacy in Defiance of a Tarnished Reputation
(
- Bach. Degree
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Mark
Kvinnan är sexig, objektifierad och självförverkligande..? En studie om hur porträtteringen av kvinnor i underkläder kommuniceras på Instagram
(
- Bach. Degree
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Mark
Konsten att (inte) göra en pudel - En kvalitativ fallstudie om kriskommunikation & förtroende
(
- Bach. Degree
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Mark
Kejsaren är nak(d)en! - En kvalitativ fallstudie av NA-KD:s kris och dess krisrespons
(
- Bach. Degree
-
Mark
Kulturstyrning som täckmantel
(
- Bach. Degree
-
Mark
”Nej, lilla gumman, så fungerar det inte här” - En kvalitativ intervjustudie om tjänstemäns upplevelser av tystnadskultur inom kommunala verksamheter
(
- Bach. Degree
-
Mark
Medarbetares förväntningar på ledningen som superhjältar: En kvalitativ studie av medarbetare i Y-generationens förväntningar på och förståelse av ledningskommunikation
(
- Bach. Degree