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Department of Strategic Communication

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2022
Mark Kan man engagera Gen Z?
Ahlfeldt, Isabelle ^LU and Olsson, Ninnie (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Hur slutar berättelsen?
Nilsson, Fanny ^LU and Bladh, Eleonora ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
Zhang, Xinwei ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Dialogic Communication in Digital Diplomacy: A Case Study on The Embassy of Sweden in Bucharest
Creanga, Aryna-Alexandra ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Coworker voices on internal social media: A case study on IKEA
Darscht, Alexandra ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Personalization of politics: a qualitative research of Hungarian politics during election campaign
Bálint, Dorottya Luca ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Making the world a better place: The strategic role of communication practitioners in sustainability organisations
Rodriguez Badilla, Aurora ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark “Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
Karlström, Kassandra ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark The Paradox of Employee Engagement and How Managers are Aiming to Control This.
Nielsen, Natascha Maria ^LU and Ladegaard, Emilie ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark
Choruzik, Evelina ^LU (2022) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark A Celebration of Communication: A qualitative case study on the importance of communication in an agile organization
Nilsson, Elin ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark How to Listen Internally in a Crisis – The Employee’s Perspective during the Covid-19 Pandemic
Böhm, Miriam ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
Chen, Hongying ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
Løgager, Simone Irgens ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
Viéitez Gómez, María Isabel ^LU and Ferretti, Martina (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
Winnenburg, Lisa ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
Boyoli, Karolina ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
Skoglund, Nadja ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark A Silent Decision is not a Good Decision: A qualitative study researching how young Swedish citizens make sense of possible regulations of fossil fuel advertising
Rohlsson, Cornelia ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
Zhu, Yiyun ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Brands taking a stand: The meaning of brand activism from a consumer perspective
Valls i Cunillera, Clara ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
Kuncoro, Atika Rusy ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
Rucker, Verena ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Konsten att ropa efter hjälp och vara knäpptyst samtidigt
Castro Niklasdotter, Alma ^LU and Gottliebsson, Julia (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Invasion & kommunikation - En kvalitativ studie av den svenska och finska försvarsmaktens kommunikation på Instagram sedan kriget i Ukraina.
Thiers, Felicia ^LU and Rrecaj, Zana ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Förvarsmaktens viktigaste vapen?
Forsander, Malin ^LU and Hamrén, Axélia ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
Tallving, Olle ^LU and Balkow, Carl Jonathan ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Jakten på politiskt engagemang: En kvantitativ innehållsstudie om hur politiska partier skapar engagemang på sociala medier
Gummesson, Alexandra ^LU and Ramdén, Filip ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark @channel: Hey community! A qualitative case study about the construction of a digital community in a co-working space
Alfonsi, Ida ^LU and Nörgård, Hanna ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark White Nicotine Pouches of Freedom?
Nilsson, Malin ^LU and Nordin, Emmy ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Ingen fara på taket! Eller?
Carleson, Daniel ^LU and Liljenberg, Vilmer ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Volodymyr Zelensky - From Onscreen to Online
Sjöberg, Lisa ^LU and Gustafsson, Kerstin (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark ”Ring inte oss, vi ringer dig” En kvalitativ intervjustudie om hur en IT-koncern arbetar med employer branding
Alfthan, Jenny ^LU and Carvell, Mimi ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Konsten att skapa en stamgäst
Nilsson, Sara ^LU and Kullenberg, Rebecka ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Employer branding – Hur kan företag attrahera och rekrytera personal på LinkedIn?
Kardas, Rezan ^LU and Harild Jespersen, Signe (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark As smoooth as it gets: En kvalitativ studie om svenska betaltjänsten Klarnas användning av strategisk kommunikation på Instagram för att marknadsföra kreditbetalning till unga vuxna.
Kjellander, Niklas ^LU and Strömberg, Kevin (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Regnbågsflaggan som strategi?
Härstedt, Anna ^LU and Hansson, Sascha (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Arbetsgivarkommunikation på sociala medier - Hur utformning av arbetsannonser påverkar mottagares attityder
Olsson, Josefin ^LU and Abrahamsson, Helena (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark CSR communication within controversial businesses - a closer look at the fast fashion industry
Almqvist, Isac ^LU and Holmqvist Adolfsson, Lucas (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Vi välkomnar alla sökande
Hellgren, Marika ^LU and Biller, Cornelia (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Intention och Inflytande: En kvantitativ studie om faktorer för effektiva, ekologiska annonser inom varumärkeskommunikation
Hylén, Carl ^LU and Karlsson, Ellinor ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Sharing responsibility: "inspiring, engaging & mobilizing": A qualitative study of how an organization communicates change towards sustainability
Gogoll, Olivia ^LU and Törnquist, Hedda ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
Friman, Victoria ^LU and Forslund, Karin ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark The Shift Towards Flexible Workplaces
Svanberg, Fabian ^LU and Simonsson, Henrik ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Träning för alla - eller? En kritisk diskursanalys av kommunikationen hos svenska gymkedjor
Engström, Elise ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Ta hand om dig. /red, Krisinfo
Persson, Maja ^LU and Svensson, Nanna ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Reactions Towards Politicians' Different Self Portrayals Among Individuals of Generation Z
Spenninge, Elsa ^LU and Bendixen Kettis, Louise Andrea Alexandra ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Media portrayal of Syrian and Ukrainian refugees
Bendes, Hanna ^LU and Mardell, Julia ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark "The Good Guys"
Björkman, Hanna ^LU and Boskovic, Aleksandra ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Dags att #kavlauppärmen!
Holmberg, Robin ^LU and Gyllenhammar, Emma (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Information Credibility: How Does Argument Strength Have An Impact
Bernette, Marcus ^LU and Sjöblom, Hampus (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Just Dream Crazier Girl
Goldman, Sarah ^LU and Thorsson Loong, Disa (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Digitala kommunikatörer - kommersialisering av livsvärlden och det emotionella arbetet
Svedin, Elsa ^LU and Juteström, Tea ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Malmöfestivalen - en festival för alla?
Bergmark Hindersson, Ellen ^LU and Brissman, Rebecka (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Secondhand i första hand
Särnblad, Märta ^LU and Ekberg, Maja (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Critical constructive upward communication: How do communication practitioners perceive it, and how do their consulting and coaching roles support employees in it?
Liu, Yingying ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Politiker som varumärken - innan och efter digitaliseringen
Wennberg Fagerhem, Lovisa ^LU and Hailemeskale, Naomi (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark The Owl Effect
Ågren, Amanda ^LU and Wennström, Sara ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Betalda samarbeten utan visuella element
Larsson, Elvira ^LU and Holst, Filippa ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Att göra som alla andra men ändå sticka ut?
Kroon Josefsson, Olivia ^LU and Thingvall, Tilda (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Exploring how public relations practitioners build visual frames in the broad social media environment
Xiong, Yuzhi ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Sveriges roligaste arbetsplats?
Olsson, Matilda ^LU and Erlandsson, Alva (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Försvarsmakten – The force for everyone
Holmberg, Jacob ^LU and Balsom, Alexander (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Viskleken - Från media till mottagare
Ohlén, Gustav ^LU and Lahti, Frida ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Brand authenticity on Instagram: Consumers’ perspective on beauty brands
Herke, Ann-Katrin ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
Wei, Mengqi ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
Gullbing, David ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Hashtag Activism and Connective Action: A Case Study on #MarriageEquality in Thailand
Sarasuk, Maneechaya ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Trust in Brand Activism: A look at self-love campaigns of beauty brands
Nguyen, Ngoc ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Context in Crisis Communication: Exploring Cultural and Political Influence on Crisis Communication in Liberia
Sendolo, Antoinette Yah ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark “Regulating the Wild West?”: The legitimation discourse of EU regulation on Big Data and its media coverage
Kapodistria, Anastasia ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Translating science in consultancy practice: a study of communication practitioners
Nilsson, Amanda ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark #PurposeDriven: Visual sustainability communication within the motorsport industry
Persson, Emily ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
Brühl, Josefine ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Importance of communication strategies in online communities. Case study - Sounders
Colangelo, Simone ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Green brands & Greenwashing: A narrative journey towards legitimacy
Pujol, Camille ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark (Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
Vanha-Majamaa, Melissa ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
2021
Mark Initialskedet av en pandemi – Media och myndigheters initiala kommunikation under Coronakrisen
Jensen, Jonatan ^LU and Fehrm, Fabian (2021) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
Arfwedson, Rebecca ^LU (2021) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Constructing Controversy: The Case of the Danish Agricultural Industry
Scharling Lauridsen, Josefine ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Framing the COVID-19 Vaccine: An Experimental Investigation of the Influence of Gain and Loss Frames on Intention to Receive COVID-19 vaccination
Baumgartner, Jonas ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark The complexities of organizational coordination’s communicative constitution: A qualitative study on coordinators activities in BPO-environments
Andersson, Alexander ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces
Hermannsdottir, Fanndis ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark The social glue of the workplace? Informal communication and organisational identification after the outbreak of COVID-19
Ehlers, Greta ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Shaping future communication practises using CCO perspective: A study of pandemic remote work at UNDP
Eliasson, Hanna ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark "You can't host someone without explaining the rules of the house" - A deeper insight into how international students make sense of Lund University's COVID-19 communication
Dolenec, Daniela ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Make every second count” - How TikTok users create meaning from branded content
Peplow, Luisa ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark #Instalover: A multimodal semiotic case study of Dorothee Bär’s staging of her political persona on Instagram
Cordes, Lea Martha ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Sverige, lovar guld och gröna skogar? - En multimodal analys av hur semiotiska resurser och visuell framing används inom platsvarumärkning
Zeneli, Matilda ^LU and Nilsson, Julia (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Från anonym till androgyn: En kvalitativ studie om varumärkesgenus och androgynitet i varumärkeskommunikation
Stjernström, Jenny ^LU and Klingvall, Fanny ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Hur skapas och förhandlas polisens identitet diskursivt, när polisen använder sig av strategisk kommunikation med inspiration från privat sektor?
Kjellman, Klara ^LU and Bajraktari, Lina (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark "Den röda tråden" - En semiotisk studie om hur varumärken kommunicerar kring menstruation idag
Brohagen, Ellen ^LU and Wikstedt, Sofia (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration
Ernstsson, Henrik ^LU and Hållén, Fredrika ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Attaining Legitimacy in Defiance of a Tarnished Reputation
Ström, Olof ^LU (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Kvinnan är sexig, objektifierad och självförverkligande..? En studie om hur porträtteringen av kvinnor i underkläder kommuniceras på Instagram
Kaukinen, Julia ^LU and Ward, Lina (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Konsten att (inte) göra en pudel - En kvalitativ fallstudie om kriskommunikation & förtroende
Passchier, Elin ^LU and Aspevall, Julia (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Kejsaren är nak(d)en! - En kvalitativ fallstudie av NA-KD:s kris och dess krisrespons
Eriksson, Ebba ^LU and Stenberg, Klara (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Kulturstyrning som täckmantel
Lindström, Isabella ^LU and Runfors, Ebba ^LU (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark ”Nej, lilla gumman, så fungerar det inte här” - En kvalitativ intervjustudie om tjänstemäns upplevelser av tystnadskultur inom kommunala verksamheter
Richert, Siri ^LU and Bynke, Moa ^LU (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Medarbetares förväntningar på ledningen som superhjältar: En kvalitativ studie av medarbetare i Y-generationens förväntningar på och förståelse av ledningskommunikation
Falk, Johanna ^LU and Forssberg, Amanda ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree

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