Department of Strategic Communication
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- 2024
-
Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
(
- Master (Two yrs)
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Mark
Strategic Communication and Legitimacy in UN Peacekeeping: A Study of MONUSCO's Response to Goma Protests, DRC, in July 2022
(
- Master (Two yrs)
- 2023
-
Mark
A strategic communication perspective on social media use in small to medium sized industrial organizations
(
- Master (Two yrs)
-
Mark
The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
(
- Master (Two yrs)
-
Mark
"All the messages we use are tailored" A qualitative study that explores the health risk communication from a non-western perspective
(
- Master (Two yrs)
-
Mark
The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
(
- Master (Two yrs)
-
Mark
Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory
(
- Master (Two yrs)
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Mark
The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
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- Master (Two yrs)
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Mark
All publicitet är bra publicitet, eller?
(
- Bach. Degree
-
Mark
Organisk marknadsföring på TikTok -En kvantitativ enkätstudie om hur organisk marknadsföring påverkar köpintentionen hos konsumenter på TikTok
(
- Bach. Degree
-
Mark
Dissecting Disinformation
(
- Master (Two yrs)
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Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
(
- Master (Two yrs)
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Mark
Russian Strategic Narratives During the War in Ukraine: A Qualitative Content Analysis of the First Month
(
- Master (Two yrs)
-
Mark
Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
(
- Master (Two yrs)
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Mark
Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
(
- Master (Two yrs)
-
Mark
The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
(
- Master (Two yrs)
-
Mark
Alignment of Strategic Communication for International Organisations with Diverse Multiple Country Branches
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- Master (Two yrs)
-
Mark
Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
(
- Master (Two yrs)
-
Mark
Reklamens möjligheter: Strategisk anpassning av kommunikation i det interkulturella samhället
(
- Bach. Degree
-
Mark
A Peer-fect Website Marketing Strategy
(
- Bach. Degree