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Department of Strategic Communication

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2022
Mark Försvarsmakten – The force for everyone
Holmberg, Jacob ^LU and Balsom, Alexander (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Viskleken - Från media till mottagare
Ohlén, Gustav ^LU and Lahti, Frida ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Brand authenticity on Instagram: Consumers’ perspective on beauty brands
Herke, Ann-Katrin ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
Wei, Mengqi ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
Gullbing, David ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Hashtag Activism and Connective Action: A Case Study on #MarriageEquality in Thailand
Sarasuk, Maneechaya ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Trust in Brand Activism: A look at self-love campaigns of beauty brands
Nguyen, Ngoc ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
Løgager, Simone Irgens ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
Viéitez Gómez, María Isabel ^LU and Ferretti, Martina (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
Winnenburg, Lisa ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
Boyoli, Karolina ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
Skoglund, Nadja ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark A Silent Decision is not a Good Decision: A qualitative study researching how young Swedish citizens make sense of possible regulations of fossil fuel advertising
Rohlsson, Cornelia ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
Zhu, Yiyun ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Brands taking a stand: The meaning of brand activism from a consumer perspective
Valls i Cunillera, Clara ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
Kuncoro, Atika Rusy ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
Rucker, Verena ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Kan man engagera Gen Z?
Ahlfeldt, Isabelle ^LU and Olsson, Ninnie (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Hur slutar berättelsen?
Nilsson, Fanny ^LU and Bladh, Eleonora ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Green brands & Greenwashing: A narrative journey towards legitimacy
Pujol, Camille ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark (Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
Vanha-Majamaa, Melissa ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Konsten att ropa efter hjälp och vara knäpptyst samtidigt
Castro Niklasdotter, Alma ^LU and Gottliebsson, Julia (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Invasion & kommunikation - En kvalitativ studie av den svenska och finska försvarsmaktens kommunikation på Instagram sedan kriget i Ukraina.
Thiers, Felicia ^LU and Rrecaj, Zana ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Förvarsmaktens viktigaste vapen?
Forsander, Malin ^LU and Hamrén, Axélia ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
Tallving, Olle ^LU and Balkow, Carl Jonathan ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Jakten på politiskt engagemang: En kvantitativ innehållsstudie om hur politiska partier skapar engagemang på sociala medier
Gummesson, Alexandra ^LU and Ramdén, Filip ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark @channel: Hey community! A qualitative case study about the construction of a digital community in a co-working space
Alfonsi, Ida ^LU and Nörgård, Hanna ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark White Nicotine Pouches of Freedom?
Nilsson, Malin ^LU and Nordin, Emmy ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Ingen fara på taket! Eller?
Carleson, Daniel ^LU and Liljenberg, Vilmer ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Volodymyr Zelensky - From Onscreen to Online
Sjöberg, Lisa ^LU and Gustafsson, Kerstin (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark ”Ring inte oss, vi ringer dig” En kvalitativ intervjustudie om hur en IT-koncern arbetar med employer branding
Alfthan, Jenny ^LU and Carvell, Mimi ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Konsten att skapa en stamgäst
Nilsson, Sara ^LU and Kullenberg, Rebecka ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Employer branding – Hur kan företag attrahera och rekrytera personal på LinkedIn?
Kardas, Rezan ^LU and Harild Jespersen, Signe (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark As smoooth as it gets: En kvalitativ studie om svenska betaltjänsten Klarnas användning av strategisk kommunikation på Instagram för att marknadsföra kreditbetalning till unga vuxna.
Kjellander, Niklas ^LU and Strömberg, Kevin (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Regnbågsflaggan som strategi?
Härstedt, Anna ^LU and Hansson, Sascha (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Arbetsgivarkommunikation på sociala medier - Hur utformning av arbetsannonser påverkar mottagares attityder
Olsson, Josefin ^LU and Abrahamsson, Helena (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark CSR communication within controversial businesses - a closer look at the fast fashion industry
Almqvist, Isac ^LU and Holmqvist Adolfsson, Lucas (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Vi välkomnar alla sökande
Hellgren, Marika ^LU and Biller, Cornelia (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Intention och Inflytande: En kvantitativ studie om faktorer för effektiva, ekologiska annonser inom varumärkeskommunikation
Hylén, Carl ^LU and Karlsson, Ellinor ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Sharing responsibility: "inspiring, engaging & mobilizing": A qualitative study of how an organization communicates change towards sustainability
Gogoll, Olivia ^LU and Törnquist, Hedda ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
Friman, Victoria ^LU and Forslund, Karin ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark The Shift Towards Flexible Workplaces
Svanberg, Fabian ^LU and Simonsson, Henrik ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Träning för alla - eller? En kritisk diskursanalys av kommunikationen hos svenska gymkedjor
Engström, Elise ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Ta hand om dig. /red, Krisinfo
Persson, Maja ^LU and Svensson, Nanna ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Reactions Towards Politicians' Different Self Portrayals Among Individuals of Generation Z
Spenninge, Elsa ^LU and Bendixen Kettis, Louise Andrea Alexandra ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Media portrayal of Syrian and Ukrainian refugees
Bendes, Hanna ^LU and Mardell, Julia ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark "The Good Guys"
Björkman, Hanna ^LU and Boskovic, Aleksandra ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Dags att #kavlauppärmen!
Holmberg, Robin ^LU and Gyllenhammar, Emma (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Information Credibility: How Does Argument Strength Have An Impact
Bernette, Marcus ^LU and Sjöblom, Hampus (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Just Dream Crazier Girl
Goldman, Sarah ^LU and Thorsson Loong, Disa (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Digitala kommunikatörer - kommersialisering av livsvärlden och det emotionella arbetet
Svedin, Elsa ^LU and Juteström, Tea ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Malmöfestivalen - en festival för alla?
Bergmark Hindersson, Ellen ^LU and Brissman, Rebecka (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Secondhand i första hand
Särnblad, Märta ^LU and Ekberg, Maja (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Critical constructive upward communication: How do communication practitioners perceive it, and how do their consulting and coaching roles support employees in it?
Liu, Yingying ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Politiker som varumärken - innan och efter digitaliseringen
Wennberg Fagerhem, Lovisa ^LU and Hailemeskale, Naomi (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark The Owl Effect
Ågren, Amanda ^LU and Wennström, Sara ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Betalda samarbeten utan visuella element
Larsson, Elvira ^LU and Holst, Filippa ^LU (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Att göra som alla andra men ändå sticka ut?
Kroon Josefsson, Olivia ^LU and Thingvall, Tilda (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Exploring how public relations practitioners build visual frames in the broad social media environment
Xiong, Yuzhi ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Sveriges roligaste arbetsplats?
Olsson, Matilda ^LU and Erlandsson, Alva (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
Zhang, Xinwei ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Dialogic Communication in Digital Diplomacy: A Case Study on The Embassy of Sweden in Bucharest
Creanga, Aryna-Alexandra ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Coworker voices on internal social media: A case study on IKEA
Darscht, Alexandra ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Personalization of politics: a qualitative research of Hungarian politics during election campaign
Bálint, Dorottya Luca ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Making the world a better place: The strategic role of communication practitioners in sustainability organisations
Rodriguez Badilla, Aurora ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark “Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
Karlström, Kassandra ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark The Paradox of Employee Engagement and How Managers are Aiming to Control This.
Nielsen, Natascha Maria ^LU and Ladegaard, Emilie ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark
Choruzik, Evelina ^LU (2022) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark A Celebration of Communication: A qualitative case study on the importance of communication in an agile organization
Nilsson, Elin ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark How to Listen Internally in a Crisis – The Employee’s Perspective during the Covid-19 Pandemic
Böhm, Miriam ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
Chen, Hongying ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Translating science in consultancy practice: a study of communication practitioners
Nilsson, Amanda ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark #PurposeDriven: Visual sustainability communication within the motorsport industry
Persson, Emily ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
Brühl, Josefine ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Importance of communication strategies in online communities. Case study - Sounders
Colangelo, Simone ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Context in Crisis Communication: Exploring Cultural and Political Influence on Crisis Communication in Liberia
Sendolo, Antoinette Yah ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark “Regulating the Wild West?”: The legitimation discourse of EU regulation on Big Data and its media coverage
Kapodistria, Anastasia ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
2021
Mark Initialskedet av en pandemi – Media och myndigheters initiala kommunikation under Coronakrisen
Jensen, Jonatan ^LU and Fehrm, Fabian (2021) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Bakom cancelkulturen: En kvantitativ studie om intentionen att delta i cancelkultur från ett kommunikativt perspektiv
Karlsson, Ida ^LU and Alquier, Emma (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Low Gender, No Cry: A Quantitative Study on Consumer Attitude Towards Undifferentiated Brand Extensions
Malm, Ida ^LU and Beckman, Moa ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Att tala är silver men att tiga likaså: En kvalitativ studie om konsumenters resonemang kring CSR-kommunikation inom fast fashion
Karlsson, Ebba ^LU and Källerteg, Hanna ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Digital undervisning - här för att stanna?
Georgsson, Jackline ^LU and Jakobsson, Sofie (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Soldat eller kvinnlig soldat?
Hultsten, Frida ^LU and Rondin, Amanda (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Soldat eller kvinnlig soldat?
Rondin, Amanda ^LU and Hultsten, Frida (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark När "håll i, håll ut, håll avstånd" inte längre fungerar. En innehållsanalys av Region Skånes Facebookinlägg under covid-19-pandemin
Hansen, Malin ^LU and Frennfelt, Wilma ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
Arfwedson, Rebecca ^LU (2021) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Sverige, lovar guld och gröna skogar? - En multimodal analys av hur semiotiska resurser och visuell framing används inom platsvarumärkning
Zeneli, Matilda ^LU and Nilsson, Julia (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Från anonym till androgyn: En kvalitativ studie om varumärkesgenus och androgynitet i varumärkeskommunikation
Stjernström, Jenny ^LU and Klingvall, Fanny ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Hur skapas och förhandlas polisens identitet diskursivt, när polisen använder sig av strategisk kommunikation med inspiration från privat sektor?
Kjellman, Klara ^LU and Bajraktari, Lina (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark "Den röda tråden" - En semiotisk studie om hur varumärken kommunicerar kring menstruation idag
Brohagen, Ellen ^LU and Wikstedt, Sofia (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration
Ernstsson, Henrik ^LU and Hållén, Fredrika ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Attaining Legitimacy in Defiance of a Tarnished Reputation
Ström, Olof ^LU (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Kvinnan är sexig, objektifierad och självförverkligande..? En studie om hur porträtteringen av kvinnor i underkläder kommuniceras på Instagram
Kaukinen, Julia ^LU and Ward, Lina (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Konsten att (inte) göra en pudel - En kvalitativ fallstudie om kriskommunikation & förtroende
Passchier, Elin ^LU and Aspevall, Julia (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Kejsaren är nak(d)en! - En kvalitativ fallstudie av NA-KD:s kris och dess krisrespons
Eriksson, Ebba ^LU and Stenberg, Klara (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Kulturstyrning som täckmantel
Lindström, Isabella ^LU and Runfors, Ebba ^LU (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark ”Nej, lilla gumman, så fungerar det inte här” - En kvalitativ intervjustudie om tjänstemäns upplevelser av tystnadskultur inom kommunala verksamheter
Richert, Siri ^LU and Bynke, Moa ^LU (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Medarbetares förväntningar på ledningen som superhjältar: En kvalitativ studie av medarbetare i Y-generationens förväntningar på och förståelse av ledningskommunikation
Falk, Johanna ^LU and Forssberg, Amanda ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Vem bär ansvaret? Individen eller organisationen? Offentliga myndigheters kriskommunikation
Hanö Ivarsson, Herman ^LU and Rosengren, Gustav (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Den vägledande kommunikationen: En studie om Inbound Marketings potentiella värde i offentliga organisationer
Fernström, Fredrik ^LU and Brisinger, Joel (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark "Mörka färger säljer typ knappt"
Roos, Jessicka ^LU and Vult von Steyern, Hanna ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark The Employer of Choice for Generation Z
Woytaszek, Lisa ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Role of nation brand ambassador/citizen diplomat. Case study of Sweden
Dovbenko, Mariia ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'
Ammar, Amr ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Den haltande gestaltningen av Incels - En kvalitativ innehållsanalys om hur subkulturen incels gestaltas i digitala medier
Mossberg, Daniel ^LU and Karlsson, Malin (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Hör varumärken hemma på Clubhouse? En kvalitativ studie om realtidsbaserad varumärkeskommunikation på ett ljudbaserat socialt nätverk
Liljeberg, Lovisa ^LU and Lagerqvist, Emma (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Den digitala fikans svårigheter
Sandgren, Smilla ^LU and Hemberg, Anna (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Kan man köpa sig en ny mansroll?
Sellin, Johanna ^LU and Larsson, Malin (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark UEFAs stolpträff i varumärkeskommunikationen - En kvalitativ analys av könsinkluderande omprofilering i digital varumärkeskommunikation
Kristjansson, Björn ^LU and Mellbourn, Oscar (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Sverige genom främmande ögon: En kvalitativ studie om hur tvärkulturell kommunikation kan stärka ett internt platsvarumärke
Davidson, Maxilia ^LU and Rosdahl, Emelie ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark När politikerna själva har ordet: en kvalitativ studie av retoriken i Miljöpartiets videobloggar direkt från Bryssel
Fregert, Sara ^LU and Hermelin, Therese (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Att nå ut, nå fram och få gehör. En studie av diskursiv förändring i MSBs kommunikation på Twitter under covid-19 pandemin.
Forsberg, Rebecka ^LU and Ingvaldsson, Ellen (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark En marknadsföringsguide till Inbound Marketing - En kvantitativ enkätstudie om konsumenters självrapporterade upplevelser av marknadsföringsstrategier i relation till högengagemangsprodukter online.
Larsson, Alicia ^LU and Rolfsdotter, Elin (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap
Svensson, Filip ^LU and Björnfalk, Ebba (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Och fortfarande är det svårt att se Malmö i en skönhetstävling - En kvalitativ studie om Malmös image och dess platsvarumärke
Nordlander, Amanda ^LU and Portar, Emma (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Trovärdigheten för värderingsdrivna marknadsföringsinitiativ
Regnér, Lisa ^LU and Hellquist, Julia ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark The communication value of translations: A case study of Axis Communications
Buzurukova, Dzhamilia ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
Pralea, Diana ^LU and Ryabicheva, Olena ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
Ryabicheva, Olena ^LU and Pralea, Diana ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark New crisis – new opportunities? The role of internal communication professionals as sensemaking enablers
Rikardsson, Elin ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Digital small talk: a case study about the construction of organiza-tional identity through informal communication during remote work
Ordonez, Catalina ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark "You can't host someone without explaining the rules of the house" - A deeper insight into how international students make sense of Lund University's COVID-19 communication
Dolenec, Daniela ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Make every second count” - How TikTok users create meaning from branded content
Peplow, Luisa ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Constructing Controversy: The Case of the Danish Agricultural Industry
Scharling Lauridsen, Josefine ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Framing the COVID-19 Vaccine: An Experimental Investigation of the Influence of Gain and Loss Frames on Intention to Receive COVID-19 vaccination
Baumgartner, Jonas ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark #Instalover: A multimodal semiotic case study of Dorothee Bär’s staging of her political persona on Instagram
Cordes, Lea Martha ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark From Global to Regional - how Political Communicators made sense of Covid-19 Crisis. Evidences from 2020 Italian Regional Elections
Parente, Francesco Maria ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Generation Z has opened the can
Carlzon, Emma ^LU and Rammasi, Isabella (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark "Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021
de Vries, Wencke ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Kroppsaktivism genom blicken
Pålsson, Johanna ^LU and Duvander, Hanna ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Från småsnack till digital chatt- En kvalitativ studie om organisationskultur och informell kommunikation i en digital arbetsmiljö
Lindström, Hanna ^LU and Bergsten, Clara (2021) SKOK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Den digitala kommunikativa organisationen
Svensson, Malin ^LU (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark To Change or not to Change: A Qualitative Analysis of the Executive Search Industry’s Strategic Responses to Artificial Intelligence
Bosman, Anouk ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces
Hermannsdottir, Fanndis ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
Demangeot, May ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Staying Authentic in a Commercial Industry: A Case Study of the Danish Superliga
Hancke, Jens ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users
Öberg, Amanda ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.
Schleier, Mona ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Listeners as sensemakers: Exploring the role of strategic listening in contemporary organizations at IKEA and Tetra Pak
Watanavong, Jidapa ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Branding Cultural Issues of Sexuality: A Contrasting Case Study of Brand Myths Communicated by German Sex Shops in a Socio-Historical Context
Andresen, Mareike Marie ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Authentic Femvertising? Unveiling the ambivalent construction of multimodal authentic brand femvertising by social media influencers
Primbs, Antonia ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark National Health Disaster Communication on Facebook and Twitter during COVID-19: A qualitative case study
Bjerva, Amanda ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark ‘A Balancing Act’: How Young Consumers Experience Brands’ Communicative Adjustments on Social Networking Sites
Peters, Maren ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark The social glue of the workplace? Informal communication and organisational identification after the outbreak of COVID-19
Ehlers, Greta ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Shaping future communication practises using CCO perspective: A study of pandemic remote work at UNDP
Eliasson, Hanna ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark The complexities of organizational coordination’s communicative constitution: A qualitative study on coordinators activities in BPO-environments
Andersson, Alexander ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective
Bjursåker, Sofia ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
2020
Mark Picture-perfect, peaceful, and protected: Canadian national parks’ multimodal discourses and representations of mandates on Instagram
Eiling, Eline ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark "Det är helt sjukt att man ska behöva raka av sig håret": En kvalitativ analys av heteronormativitet i reklamfilm
Palm, Karin ^LU and Hermansson, Rebecka (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Skyltdocka eller vän? En kvalitativ intervjustudie om virtuella influencers som marknadsförare på Instagram
Malmström, Johanna ^LU and Johansson, Jasmin (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Online firestorm: Hot eller möjlighet?
Glans, Elsa ^LU and Karlsson, Julia ^LU (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark The value of communication in the pop music industry: The value communication practitioners provide for artists and the communicative value independent artists provide for themselves.
Gustafsson, Emma ^LU and Hansson, Sanna (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark What is the Function of the University?
Nyström, Gustav ^LU and Durlind, August (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark "This is a war against Truths"
Werner, Linnea ^LU and Mortenlind, Jonathan (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Att konstruera ett hållbart varumärke i en ohållbar industri
Bengtsson, Matilda ^LU and Svedhage, Felicia (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark The Times They Are E-Changin'
Ehrnborg, Nils ^LU and Borggren Philip, Julia ^LU (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark I ett tal till nationen - En diskursiv studie om nationalism & nationell identitet under en kris
Nordlund, Asta ^LU and Nilsson, Wilhelm ^LU (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Dags att anamma nya utmaningar
Ilic, Danijela ^LU and Lorentsson, Julia ^LU (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Politik under personliga omständigheter: En kvalitativ studie av narrativen i partiledaren Ebba Buschs videobloggar
Gardelius, Lisa-Mari ^LU and Börjesson, Joacim (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark DEN SVENSKA NATIONSIDENTITETENS RENÄSSANS I CORONAS TECKEN
Wästerberg, Theresia ^LU and Svensson, Louise (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark “Hej, vad kan jag hjälpa dig med?”
Silber, Joachim ^LU and Tilly, Isabella (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Konsten att gasa sig ur krisen med handbromsen i
Axelsson Därth, Martin and Persson, Max ^LU (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark "A Corona a day, keeps the virus away” - En diskursiv studie om pandemins oväntade offer
Fridolf, Ebba ^LU and Nordlund, Ida (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Virtual Reality – a solution for sustainable travel?
Lööv, Johanna ^LU and Lundgren, Rickard (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Polisens hårda (hash)tag
Allstrin, Sofia ^LU and Lundmark, Julia (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Finns det plats för medborgarna i platsmarknadsföringen?
Steneram, Sasha ^LU and Sörman Laurien, Lova ^LU (2020) In javascript:changeTab('context') SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark ”Vi är minst lika upprörda och ledsna som ni” En kvalitativ fallstudie av Arlas kriskommunikation på Facebook
Gladh Stafner, Malin ^LU and Nilsson, Freja (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Humor + kris = sant? - En kvalitativ studie om att kombinera humor och kris i ett förebyggande kriskommunikationsarbete
Lindow, Alice ^LU and Norén, Isabelle (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Raka vägen till kvinnlig frigörelse? En multimodal socialsemiotisk analys av femvertising ur ett kritiskt feministiskt perspektiv
Ottosson, Klara ^LU and Grundskog, Maja (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Organisationskultur – mer än bara fina ord på pappret
Modin, Frida ^LU and Boman, Sofia (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Avståndstagande från Black Friday
Carlsson, Corlihne ^LU and Voortman, Femke (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Informerat samtycke ur ett kommunikativt perspektiv - En kvantitativ studie om kommunikativa faktorers betydelse för skapandet av en förtroendeingivande kommunikationsinsats i en digitaliserad samtid
Gulliksen, Ebba ^LU and Karlsson, Vera (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark TIME's Person of the Year 2019: A framing analysis about Greta Thunberg in the U.S. mainstream media
Abdulahad, Christina ^LU and Nyberg, Una ^LU (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Rösta på oss!
Brandt, Julia ^LU (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Coworkers as (strategic) communicators during a planned change: A case study in an international Knowledge-Intensive Organization
Sugrañes Creus, Laura ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Social Media - Driver or Bummer? A qualitative analysis of the relationship building on Social Media between student non-profit organizations and volunteers
Gold, Gabriela ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark VISUAL STRATEGY: the accessibility of organizational core values by an advertisement’s visual and textual dimensions - a semiotic analysis of the European ‘denim & jeans’ market.
Fioravanti, Denise ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Hijacking an Organizational Crisis: A multiple case study on how organizational crises can be used to highlight narratives about Sweden
Johansson, Sofia ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Autenticitetens makt inom kommunikation
Blomkvist, Josefin ^LU and Legaspi, Abigail (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark TikTok as a governmental communication strategy for building trust
Weng, Yun ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Berättelsen om Energimyndighetens proaktiva interna krisarbete: Hjälten, skurken och den viktiga medarbetaren
Ekman, Philip ^LU and Svensson, Adam ^LU (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Varumärket Helsingborg - en kvalitativ studie om invånardeltagande i staden för dig som vill något
Ivarsson, Linnéa ^LU and Schölander, Sara (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Interpreting Emotional Meaning in Email Communication in a Multicultural Workplace
Bergqvist, Sonny ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Exploring Strategic Communication Challenges in the Era of the Voice Assistant
Huang, Xiaoyu ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark A no-win situation: A case study of Socialstyrelsens brochure on child marriage and the moral outrage that followed
Fors, August ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Legitimate Green Marketing Communication: A Case Study on the Tour Operator TUI
Merten, Janina ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors
Uronen, Kaisa ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark The best a brand can be? P&G’s femvertising meeting hegemonic masculinity
Agudelo, Patricia ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Communicating Sustainability Through Web-Based Communication: A Case Study of Rhetorical Strategies and Organizational Legitimacy in Scandinavian Airlines
Rumanda, Adam Kurniawan ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Vi har samma värderingar du och jag
Bergholm, Torun ^LU and Hagwall, Jesper (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Deepfakes as a commercial and creative tool within strategic communication
Friis, Ebba ^LU and Dahlqvist, Samuel ^LU (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Millennials' Attitude Towards Environmental Advertisement - An Experimental Investigation of Environmental Cues and an Integration of Elaboration Likelihood Model
Hoeiby, Stine Aspedokken ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Presentational Change Caused by Crises in Annual Reports: A Critical Discourse Analysis Based on the Case of Abercrombie & Fitch
Lorenz, Anna ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark The coldest humans or the warmest machines? - decode, recode and encode the messages of chatbots.
Kong, Fei ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding
Tran, Thi My Huyen ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Varumärkesutvidgning i gråzon
Larsson, Niklas ^LU and Sobolev, Gleb (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Image formation of the place via Instagram photographs
Jasiukenaite, Ieva ^LU (2020) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Public Participation in Environmental Policymaking: A Case Study of the German Energiewende
Hohlfeld, Christian ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark A Lingering Crisis: A qualitative investigation into the Red Cross's perceived crisis communication strategies and a ten-year media representation of the 2009/2010 crisis.
Burman, Vilma ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Employees' perceptions of planned change communication during top-down initiated organisational changes
Pétursdóttir, Maren Heida ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark A Closer Look at the Socio-cultural Implication on Corporate Social Responsibility: A Case Study in a Multinational Oil and Gas Company in Indonesia
Ashfiya, Endang ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Professional identity enacted at public library: Implications for the organization in the context of digitalization
Bodnar, Alina ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
Johnsson, Vanja ^LU and Daudi, Adrienne ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark #älskarmittjobb: En kvalitativ diskursanalys av ambassadörskap på LinkedIn
Eklund, Maria ^LU and Jönsson, Annika ^LU (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark The party press anno 2020 – A qualitative study of political self-controlled digital media platforms
Tilsted, Victoria Louise ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Hur flyger en utsatt organisation sig igenom en samhällskris?
Röding Lindner, Felicia ^LU and Bergholm, Sandra (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Spindeln i nätet – en kvalitativ fallstudie om mellanchefens kommunikativa betydelse vid en sammanslagningsprocess
Roos, Rebecca ^LU and Almqvist, Matilda (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark To Measure What Counts or to Count What is Measured? A Foucauldian Genealogy carried out on strategic reports from Lund University
Nilsson, Isabelle ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark How authentic is authenticity on Instagram: a Swedish social media influencer and social media follower perspective
Matthys, Matilda Elisabeth ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Den underhållande polisen
Jönsson, Emma ^LU and Lundström, Lovisa (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Riskuppfattningar under en rådande pandemi - en kvantitativ enkätundersökning av vilka faktorer som påverkar svenskars riskuppfattningar under coronapandemin
Johagen, Linnéa ^LU and Åberg, Linnea (2020) SKOK11 20201
Department of Strategic Communication
- Bach. Degree
Mark "Känslan av trygghet som egentligen inte finns" - En kvalitativ studie om hur administratörer försäkrar medlemmars integritet i slutna könsseparatistiska Facebook-grupper
Reman, Isabelle ^LU and Ericson, Agnès ^LU (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Time to change: Analyzing the leadership’s challenges that affect the stakeholders’ co-creation of sense during organizational changes
Lara Del Cid, Diana ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark "Game. Set. Match. Balls."
Danielsson, Lina and Johansson, Louise ^LU (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark The role of perceived risk in the behavioral intention to use and accept algorithm-based news aggregators
Corell, Rebecka ^LU and Horn, Kajsa (2020) SKDK11 20201
Department of Strategic Communication
- Bach. Degree
Mark Public diplomacy in times of crisis: A closer look at Sweden's governmental communication and mass media frames during the coronavirus pandemic
Feyer, Sanziana ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
Mark Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign
Aniskova, Anastasiia ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
2019
Mark Kvarstår könsstereotyper i reklam på sociala plattformar?-En kvalitativ studie om hur Nelly.com skapar sitt budskap med hjälp av influencers
Fristedt Ölander, Josefin ^LU and el Tayar, Elena ^LU (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark I ögat av en firestorm- en netnografisk studie om svenska parakrisers dynamik
Dovander, Johanna ^LU and Bergström, Lovisa (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Personliga politiker eller professionella privatpersoner?
Cronsell, Hanna ^LU and Markås, Johanna (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Mellanchefen – skavsårsplåster på förändringsrundan
Jarl, Anna ^LU and Sjöström, Tilde (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Den unga akademikern och politiken
Engström, Max ^LU and Bedman, Oscar (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark The "unloyal" Millennials : A survey study investigating the relationship between internal communication and employee brand attitudes in the healthcare sector
Andersson, Cajsa ^LU and Jakobsson, Ebba ^LU (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark När isomorfismen kom till stan: En kritisk diskursanalys av Helsingborgs stads hållbarhetskommunikation
Hellman, Martina ^LU and Andersson, Kajsa ^LU (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Hur man tar sig igenom ett heartbreak och andra viktiga politiska frågor
Carlsson, Johanna ^LU and Boudrée, Felicia ^LU (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Ett kommunikativt dubbelspel: en kvalitativ studie om motstridiga värden i en kontroversiell bransch
Lökken, Trine ^LU and Ekblom, Elin ^LU (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Sociala medier och den skimrande dialogen - ett kritiskt perspektiv på ett sjukhus Facebooksida
Blohmé, Jessica ^LU and Olsson, Clara ^LU (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark ”Vi söker en noggrann och kreativ bläckfisk” En kvalitativ innehållsanalys av platsannonser på LinkedIn för kommunikatörer
Molin, Jenny ^LU and Wikingsson, Karin (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Branding the memory in the virtual world: a study on the Palace Museum in Beijing
Ma, Siyi ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Strategy Conversations: a Qualitative Case Study on Organizational Improvisation in a Workplace
Kunickaite, Justina ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity
Grande, Damir ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Towards a Visual Perspective in Strategic Communication: A Visual Analysis of Challenger Brand Narratives
Antoni, Natalie Tatjana ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Consumer Engagement on Brand Fan Page: An Investigation of Chinese Weibo Brand fan page
Wang, Dandan ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Kungen av Instagram
Danielsen, Linn ^LU and Tuunanen, Anja (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Crisis communication and stakeholder responses on social media: A case study of Boeing’s practices and users interaction on Facebook
van Beem, Katja ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Etisk grön marknadskommunikation - ett nutida företags väg till framgång
Carlsson, Louise ^LU and Lindfors, Lisa (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Two sides to every tale: Through the eyes of an empirical and digital rhetorical audience
Mitra, Vidushe ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark The complex spirals of engagement and communication: A case study about the communicative roles of co-workers in a corporate incubator
Rasmusson, Max ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Kommunikatörens roll och förhållning: En kvalitativ studie om kommunikatörens förhållningssätt till dagens medielandskap och val av kanal
Quist, Edvin ^LU and Vaduva, Philip (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective
Lin, Jingnan ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Expressing Sustainability-Centered Corporate Identity --- a narrative case study of Ørsted and Vattenfall
Nan, Yutong ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark The communicative power of Agenda 2030 - A qualitative text analysis on how the SDGs function as aspirational CSR talk
Nilsson, Kajsa ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Sociala Medier - Bara en massa issues?
Rågmark, Caroline ^LU and Olsson, Louise (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Storytelling and employee engagement from the CCO perspective: A case study in a nonprofit organization
Chen, Huaiyang ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Commodity activism (and its Traces of Hypocrisy): A Netnographic Case Study on Prosumer Interactions in Glossier’s Online Brand Communities
Holst, Julia ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Involving While Evolving: A case study of Alfa Laval’s internal CSR communication
Power, Jenny ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark YOUTUBE STORYTELLING AS A DOUBLE-EDGED SWORD-A critical discourse analysis of brand Kenya's representation on video blogs.
Muriithi, Margaret ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Corporate Identity on Instagram: The Case of Swedish Company Oatly
Mancienne, Line Veronique ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Absolut - A Cultural Approach To A Brand’s Communication Success
Note, Victoria ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Organizational Politicking: An Empirical Study on its Application to Communication Practitioners
Kenny, Lisa ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)

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