Publications | LUP Student Papers

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2022
Mark The Remarkable World of Unremarkable Advertising
Tönning, Casper ^LU and Johnson, Chris ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark The beauty of competition - A case about Matas A/S
Tönning, Casper ^LU ; Johnson, Chris ^LU and Hoff, Oskar ^LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
- Misc.
2021
Mark How to use brand experience to generate brand loyalty - A case study of theme parks
Johnson, Chris ^LU ; Blom, Johanna ^LU and Nyhlén, Sixten ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.