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2022
Mark Spotify – You’ve got company
Pettersson, Alice ^LU ; Blom, Johanna ^LU and Nyhlén, Sixten ^LU (2022) BUSN35 20221
Department of Business Administration
- Master (One yr)
Mark AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
Walde, Julia ^LU and Blom, Johanna ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Varumärkesrelationer & Covid-19
Blom, Johanna ^LU and Walde, Julia (2021) KSMK65 20211
Department of Service Studies
- Bach. Degree
Mark How to use brand experience to generate brand loyalty - A case study of theme parks
Johnson, Chris ^LU ; Blom, Johanna ^LU and Nyhlén, Sixten ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.

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