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2023
Mark Damned if you do, damned if you don't.
Ellqvist, Felix ^LU ; Kisling, Nicholas-Joel ^LU and Junge, Katharina Nadine ^LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration
- Master (One yr)
Mark Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
Viloma, Roosa Maria ^LU and Junge, Katharina Nadine ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)