1 – 100 of 131
- show: 100
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2024
-
Mark
Mikroinfluencers och produktengagemang- En kvantitativ undersökning av trovärdighetens påverkan på köpprocessen
(
- Bach. Degree
-
Mark
Konsumentens köp av apoteksprodukter - En kvalitativ uppsats om vad som påverkar konsumenten vid köp av apoteksprodukter
(
- Bach. Degree
-
Mark
Utforskande av externa faktorers påverkan på impulsköp
(
- Bach. Degree
-
Mark
Att outsourca intrycket
(
- Bach. Degree
- 2023
-
Mark
"Gapet" till att värna om klimatet
(
- Bach. Degree
-
Mark
"Hur influencer påverkar konsumentens köpprocess" - En studie om hur influencer påverkar konsumenter vid köpbeslutet på instagram
(
- Bach. Degree
-
Mark
The Power of Influencer Marketing
(
- Bach. Degree
-
Mark
Elbilsköparnas tankevurpor: Vad som får oss att kliva över till den gröna sidan
(
- Bach. Degree
-
Mark
Konsumenters attityd till beteendeanpassad reklam
(
- Bach. Degree
-
Mark
E-handelsföretag och den fysiska butiken - ett smart varumärkesdrag eller fåfänga?
(
- Bach. Degree
-
Mark
Travsporten, från fysiskt till digitalt
(
- Bach. Degree
-
Mark
Bygga möbler och kundbaserat varumärkeskapital - En undersökning av konsumenters uppfattning av IKEAs hållbarhet och dess roll i varumärkesbyggandet
(
- Bach. Degree
-
Mark
The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
(
- Master (One yr)
-
Mark
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
(
- Master (One yr)
-
Mark
Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
(
- Master (One yr)
-
Mark
The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions
(
- Master (One yr)
-
Mark
The Formula to Success
(
- Master (One yr)
-
Mark
When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
(
- Master (One yr)
-
Mark
Marknadsföringens roll i kommersiella fastighetsföretag under en lågkonjunktur
(
- Bach. Degree
- 2022
-
Mark
Lyckad eller misslyckad individanpassad marknadsföring?
(
- Bach. Degree
-
Mark
Krisen blev en dödsdom för PPM-jätten, vilka lärdomar kan dras av fallet Allra?
(
- Bach. Degree
-
Mark
Kommunikation inom revisionsbranschen
(
- Bach. Degree
-
Mark
Vårt eget märke?
(
- Bach. Degree
-
Mark
“Jag vill ha det hon har” - En kvalitativ studie om influencers påverkan på konsumenter vid köp av kläder på Instagram
(
- Bach. Degree
-
Mark
Vinna utan att försvinna - En kvalitativ studie om atleters varumärkesassociationer
(
- Bach. Degree
-
Mark
Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
(
- Master (One yr)
-
Mark
Influencer marketing: An exploratory study to identify consumer behaviour online
(
- Master (One yr)
-
Mark
To engage or not to engage - brand co-creation with influencers
(
- Master (One yr)
-
Mark
Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
(
- Master (One yr)
-
Mark
A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions
(
- Master (One yr)
-
Mark
The persuasive power of influencer marketing
(
- Master (One yr)
-
Mark
Is it really what is on the inside that counts? A qualitative study on shipping packaging’s impact on brand experience
(
- Master (One yr)
- 2021
-
Mark
Renting is the New Black?
(
- Master (One yr)
-
Mark
Inhemskt producerad, globalt distribuerad, målgrupp negligerad?
(
- Bach. Degree
-
Mark
Hur upplever svenska millennials syftesdriven marknadsföring annorlunda, när det kommer från lokala kontra globala varumärken?
(
- Bach. Degree
-
Mark
En resa i Coronatider
(
- Bach. Degree
-
Mark
Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments
(
- Master (One yr)
-
Mark
Sustainability and Corporate Branding: shotgun wedding or match made in heaven?
(
- Master (One yr)
-
Mark
Clothes Make the (Wo)man: A Qualitative Study on the Construction and Expression of a Green Identity through Second-Hand Clothing
(
- Master (One yr)
-
Mark
The authentic influential identity
(
- Master (One yr)
-
Mark
A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?
(
- Master (One yr)
-
Mark
Är seniorer förbisedda i den digitala marknadsföringen?
(
- Bach. Degree
-
Mark
Millennials’ perception of luxury online - the older the better?
(
- Master (One yr)
-
Mark
The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers
(
- Master (One yr)
-
Mark
Individanpassad marknadsföring på digitala plattformar
(
- Bach. Degree
- 2020
-
Mark
Why we trust What we trust
(
- Master (One yr)
-
Mark
The high involvement customer journey: A study on customer motivations for touchpoint choice
(
- Master (One yr)
-
Mark
Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
(
- Master (One yr)
-
Mark
Clash of beliefs: 'I want to be green but what about the Christmas tree?'
(
- Master (One yr)
-
Mark
When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
(
- Master (One yr)
-
Mark
Evaluating the impact of digital content on consumers’ practices: the phenomenon of cooking videos
(
- Master (One yr)
- 2019
-
Mark
Personal Brands
(
- Master (One yr)
-
Mark
Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding
(
- Master (One yr)
-
Mark
Caught in a Bad Romance - The Contradiction of Woke Brands in Consumers' Lives
(
- Master (One yr)
-
Mark
En kommuns platsvarumärkesskapande kommunikation - En kvalitativ studie på Malmö stad
(
- Bach. Degree
-
Mark
Interaktivitet & Engagemang
(
- Bach. Degree
-
Mark
Den upplevda Instagram-normen
(
- Bach. Degree
- 2018
-
Mark
Brand Trust Through Informal Communication: Let’s Taco ‘Bout It
(
- Master (One yr)
-
Mark
Eating the Rainbow: The Changing Trend of Food Porn from a CCT Perspective
(
- Master (One yr)
-
Mark
Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages
(
- Master (One yr)
-
Mark
“This is who I am, this is what I do. This is the Freedom I have” - A Qualitative Study of How Marketing Freelancers Perceive and Practice Personal Branding
(
- Master (One yr)
-
Mark
Corporate brand identity – brand image alignment
(
- Master (One yr)
-
Mark
Hållbara investeringar - Hur tolkas och används de i varumärkesbyggande syfte?
(
- Bach. Degree
-
Mark
Influencer marketing’s effect on brand perceptions – A consumer involvement perspective
(
- Master (One yr)
-
Mark
Sällanköpshandeln i förändring - En fallstudie om fysiska och digitala kanalers funktioner och utmaningar
(
- Bach. Degree
-
Mark
Hållbarhetsmärkningar i klädbranschen - ett sätt att bygga varumärkeskapital?
(
- Bach. Degree
- 2017
-
Mark
How Real-Time Marketing Affects Social Media Engagement
(
- Master (One yr)
-
Mark
Advancing Identities with YouTube
(
- Master (One yr)
-
Mark
The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media
(
- Master (One yr)
-
Mark
Instagram Perceptions and Coherent Impressions: An Exploratory Study Regarding Perceptions of Personal Brands
(
- Master (One yr)
-
Mark
The Social Media Influencer and Brand Switching.
(
- Master (One yr)
-
Mark
Motivational Factors Of Narcissistic Millennials To Participate In Social Commerce
(
- Master (One yr)
-
Mark
The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content
(
- Master (One yr)
- 2016
-
Mark
Successful Personal Branding on Social Media
(
- Master (One yr)
-
Mark
From Print to Social: Does the Choice of Media have an Impact on the Brand Building Process?
(
- Master (One yr)
-
Mark
The Formation of Customer Experience Through Offline-Online Channel Integration
(
- Master (One yr)
-
Mark
#Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry
(
- Master (One yr)
-
Mark
A Walking Brand – personligt varumärkesbyggande på sociala medier
(
- Bach. Degree
-
Mark
Big Data - konkurrensfördel idag, överlevnad imorgon
(
- Bach. Degree
- 2015
-
Mark
Adventure Sports in Paradox - A Qualitative Study of the Impact of Wearable Technology in the Field of Experiential Consumption
(
- Master (One yr)
-
Mark
Visa vägen eller följa efter? - En kvalitativ studie av företagens agerande på mejerimarknaden
(
- Bach. Degree
-
Mark
Experience with the Second-Generation Online Brands: Online-Only Brand Experience
(
- Master (One yr)
-
Mark
"Klart att grönt känns fräscht och nyttigt men jag känner mig lurad" - En studie om hur grön förpackningsfärg kan påverka generation Y:s köpbeteende
(
- Bach. Degree
-
Mark
Visual Electronic Word-of-Mouth & Brand Experience: An Explorative Investigation of Consumer-Driven Brand Experiences in Digital Settings
(
- Master (One yr)
- 2014
-
Mark
Content Marketing: New Opportunities for Building Strong Brands Online
(
- Master (One yr)
-
Mark
Online Branding for SMEs: Media types, Channels and their Effectiveness
(
- Master (One yr)
-
Mark
Prankvertising Phenomenon: The Effects on Consumer Buying Decision
(
- Master (One yr)
- 2013
-
Mark
Employer Branding 2.0 - Approaching Generation Y's high potentials in Social Media
(
- Master (One yr)
-
Mark
Driving the markets in the 21st century: How to enhance proactive market orientation using social media.
(
- Master (One yr)
-
Mark
Hur skapas tillit mellan konsumenter i en online C2C-marknad? - Tillitsskapande mekanismers påverkan på den svenska auktionsmarknadsplatsen Tradera
(
- Master (One yr)
-
Mark
Brands of athletes- The effect of brand personality of athletes on consumers
(
- Master (One yr)
-
Mark
Content is King! How Employer Brands Meet the Content Expectations of Young Talents in Social Media
(
- Master (One yr)
-
Mark
An Investigation of Engagement in the Context of Employer Branding and Social Media
(
- Master (One yr)
- 2012
-
Mark
Consumer Involvement Related with Usability and Sociability in Digital Service
(
- Master (One yr)
-
Mark
Electronic Word-of-Mouth as a Tool of Control in Consumer-Brand Relationship
(
- Master (One yr)
-
Mark
Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
(
- Master (One yr)
-
Mark
Value Creation with Freemium
(
- Master (One yr)
- 2011
-
Mark
Branding destination through iconic product
(
- Master (One yr)
-
Mark
"Stimulation of our five senses through experiences"- The role of event marketing as a communication tool for retail companies when building their brand
(
- Master (One yr)
-
Mark
International Companies’ Perception of Digital Marketing Strategies and Their Implementation
(
- Master (One yr)