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- 2023
-
Mark
Towards more sustainable dietary choices: Strategies for change in the context of Lucerne, Switzerland
2023) In IIIEE Master Thesis IMEM01 20231(
The International Institute for Industrial Environmental Economics- Master (Two yrs)
-
Mark
#TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.
(
- Bach. Degree
- 2022
-
Mark
Influencer marketing: An exploratory study to identify consumer behaviour online
(
- Master (One yr)
-
Mark
Impulsive Buying Behaviour on BNPL Services
(
- Bach. Degree
-
Mark
Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms
(
- Master (One yr)
- 2021
-
Mark
Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
(
- Master (One yr)
-
Mark
Understanding Consumers’ Response to Controversial Investments: The reactions and subsequent implications in the empirical case of Oatly’s consumers
(
- Bach. Degree
-
Mark
Kan man köpa sig en ny mansroll?
(
- Bach. Degree
-
Mark
En marknadsföringsguide till Inbound Marketing - En kvantitativ enkätstudie om konsumenters självrapporterade upplevelser av marknadsföringsstrategier i relation till högengagemangsprodukter online.
(
- Bach. Degree
-
Mark
Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling
(
- Master (One yr)
-
Mark
Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms
(
- Master (One yr)
- 2020
-
Mark
Environmental performance of kitchens – A case study of a Ballingslöv kitchen from a life cycle perspective
(
- Prof. qual. >4 yrs
-
Mark
Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom
(
- Master (One yr)
- 2019
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Mark
Hur får vi ungdomar att handla hållbart?
(
- Master (Two yrs)
- 2018
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Mark
Relationen till ett universitets varumärke
(
- Bach. Degree
-
Mark
Att skatta bort synden
(
- Bach. Degree
- 2017
-
Mark
Investigating the Pre-Purchase Phase of the Customer Journey – An Exploratory Study in the Home Furnishing Retail Industry
(
- Master (One yr)
-
Mark
Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers
(
- Master (One yr)
-
Mark
Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry
(
- Master (One yr)
- 2016
-
Mark
"Konsumentmakt är bullshit!" : En kvalitativ studie om förhållningssätt och attityder gentemot hållbart mode
(
- Bach. Degree