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- 2023
-
Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
(
- Master (Two yrs)
-
Mark
Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication
(
- Bach. Degree
-
Mark
Unga konsumenters attityder till socialt ansvarstagande inom varumärkeskommunikation
(
- Bach. Degree
-
Mark
Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
(
- Bach. Degree
-
Mark
Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans
(
- Bach. Degree
-
Mark
Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner
(
- Bach. Degree
-
Mark
All publicitet är bra publicitet, eller?
(
- Bach. Degree
-
Mark
Organisk marknadsföring på TikTok -En kvantitativ enkätstudie om hur organisk marknadsföring påverkar köpintentionen hos konsumenter på TikTok
(
- Bach. Degree
- 2022
-
Mark
Employer branding – Hur kan företag attrahera och rekrytera personal på LinkedIn?
(
- Bach. Degree
-
Mark
Arbetsgivarkommunikation på sociala medier - Hur utformning av arbetsannonser påverkar mottagares attityder
(
- Bach. Degree
-
Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
(
- Master (Two yrs)
-
Mark
Sharing responsibility: "inspiring, engaging & mobilizing": A qualitative study of how an organization communicates change towards sustainability
(
- Bach. Degree
-
Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
(
- Bach. Degree
-
Mark
"The Good Guys"
(
- Bach. Degree
-
Mark
Secondhand i första hand
(
- Bach. Degree
-
Mark
The Owl Effect
(
- Bach. Degree
- 2021
-
Mark
Initialskedet av en pandemi – Media och myndigheters initiala kommunikation under Coronakrisen
(
- Bach. Degree
-
Mark
Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces
(
- Master (Two yrs)
-
Mark
‘A Balancing Act’: How Young Consumers Experience Brands’ Communicative Adjustments on Social Networking Sites
(
- Master (Two yrs)
-
Mark
Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.
(
- Master (Two yrs)