Publications | LUP Student Papers

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2022
Mark Unboxing Consumer Meanings - A Qualitative Study researching Consumer Relationships with Subscription Models for Everyday Products
Lindner, Veronika ^LU and Bowman, Kevin John ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark An Energetic Separation? The E.ON spin-off
Andrina Anggraeni, Pritta ^LU ; Idberg, Lovisa ^LU ; Bowman, Kevin John ^LU and Lindner, Veronika ^LU (2022) BUSN35 20221
Department of Business Administration
- Misc.
2021
Mark The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
Lindner, Veronika ^LU ; Idberg, Lovisa ^LU ; Hoff, Oskar ^LU and Decombe, Guillaume ^LU (2021) In The Strategic Brand Management Master Papers BUSN21 20212
Department of Business Administration
- Misc.