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- 2024
-
Mark
Making a Red Devil: The Case of Manchester United and Mason Greenwood
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241(
Department of Business Administration- Misc.
-
Mark
Chr. Hansen: "Bring Your Full Self to Work"
(
- Master (One yr)
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Mark
Djerf Avenue’s Pajama Fight: A case of online duplicates
(
- Misc.
-
Mark
From Stable to Table - The Case of Findus and the Horse Meat Scandal
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241(
Department of Business Administration- Master (One yr)
-
Mark
Hennessy to Henny: Brand Hijacking
(
- Master (One yr)
-
Mark
Formula 1 Drive to Thrive - How to Handle Success
2024) In Corporate Brand Management and Reputation: Master’s cases BUSN35 20241(
Department of Business Administration- Misc.
-
Mark
Undermining My Authority - Becoming a Brand Manager
(
- Master (One yr)
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Mark
Cold War In The Ice Cream Industry
(
- Master (One yr)
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Mark
Drunk Elephant: The New Toys’R’Us?
(
- Master (One yr)
-
Mark
Candy clash: M&M’s caught in the crossfire
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241 BUSN35 20241(
Department of Business Administration- Master (One yr)
-
Mark
OpenAI Case - Group 13B - BUSN35
(
- Master (One yr)
-
Mark
Trekking the Doping Terrain: The Lance Armstrong Saga
(
- Master (One yr)
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Mark
The future of LEGO Education amidst the greatest corporate turnaround in history
(
- Misc.
- 2023
-
Mark
Stella Artois - Brewing a better reputation
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
Victoria's Secret: The Way Back?
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
-
Mark
Brewing Up a Storm: The Rise of Stars Coffee
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
-
Mark
Pepsi’s Number Fever – bottlecaps, mayhem and death
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
(No use) crying over spilled milk: How can Arla Foods deal with the crisis of a disrupted dairy industry?
2023) In LBMG Corporate Brand Management and Reputation - Master Cases BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
Balenciaga: Is there anything worse than not being talked about?
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
The Moose in the Room: A Mercedes-Benz Case
(
- Misc.
-
Mark
The Best Gillette Can Be?
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
-
Mark
Damned if you do, damned if you don't.
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
Sky is The Limit...or is it?: American Airlines AAirpass Case
2023) In LBMG Corporate Brand Management and Reputation - Masters Case BUSN35 20231(
Department of Business Administration- Master (One yr)
-
Mark
The Elon Effect: Tesla's Future without its Rocketman
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
- 2022
-
Mark
A Rising Star
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
From Tobacco to Tobacc-NO: The ZYN story in the UK (Swedish Match)
(
- Misc.
-
Mark
GO HARD OR GO HOME – THE CASE OF VIAGRA
2022) In Corporate Brand Management and Reputation - MASTER CASE SERIES BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
Spotify – You’ve got company
(
- Master (One yr)
-
Mark
Nobody Puts IKEA in the Corner
(
- Misc.
-
Mark
An Energetic Separation? The E.ON spin-off
(
- Misc.
-
Mark
Weight Watchers: Dieting is out, Healthy is in
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
The Karma case: Brand identity and business opportunities
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Master (One yr)
-
Mark
Lush vs Social Media: It Can Cost to Stand by Your Values
(
- Misc.
-
Mark
The beauty of competition - A case about Matas A/S
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
WHEN A NAME CAN START A WAR: SEAT’S TARRACO NAMING
(
- Misc.
-
Mark
Bigger is not always better - The Evergreen communication crisis
(
- Master (One yr)
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Mark
Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
The Royal Family, ...and they lived NOT so happily ever after.
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world
2022) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
Ryanair, A Love Hate Affair - Written Case
(
- Misc.
-
Mark
50% off Genuine Leather! Reviving Coach, Inc.'s Reputation
(
- Master (One yr)
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Mark
SBM Paper: The House of Gucci in 2022
(
- Master (One yr)
-
Mark
Zooming in on the future
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
IS MICROSOFT TOO HIGH UP IN THE CLOUD(S)?
2022) In In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
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Mark
Resisting Warwick of the Future
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
-
Mark
The brand we love hate - The Ryanair Case
(
- Misc.
-
Mark
Doing a Gucci
(
- Misc.
- 2021
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Mark
BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK
(
- Misc.
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
CLEARING THE AIR: Philip Morris International's Smoke-Free Future
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
It's all about the bricks
(
- Master (One yr)
-
Mark
NBA: Dribbling Through Politics
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
The Contagious Taste of Corona Beer
2021) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
A case of Corona: Master Case
(
- Misc.
-
Mark
Leeds United: A New Era?
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
Faking Hitler
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
AN ELECTRONIC ARTS CASE
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
The Hemköp Case
2021) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
The Pillow Fight Over Sustainability – Case Finlayson x IKEA
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
Swedbank's never-ending crisis
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
The Secret's Out! TENA's mission to break the taboo around incontinence
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
- 2020
-
Mark
The clash between Ikea's brand identity, ideologies and employees' values
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Veni, Vidi...Vici? Polański & the Académie des César
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Let's empower women... Oh! But not in our management board
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Case - How should Naturkompaniet manage Black Friday?
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
God Save the British Monarchy's Brand
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Shaving off Toxic Masculinity
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Airbnb - From authentic hero to mainstream zero
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
How explosive should the launch of the new Samsung Galaxy Note8 be?
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
‘’Patent vs Patients’’: A case on Novartis patent application in India
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Boeing: What to do when your employees think you are a monkey?
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Positioning the French Goddess, The Citroën DS case
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Pack your bags: A Mulberry Repositioning case
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
- 2019
-
Mark
Tea Marriage of Starbucks and Teavana
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
Harley-Davidson: Cruising from the Past to the Future
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
Victoria’s Secret: Are Tables Turning in Heaven?
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
To Fly or Not Fly?
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
There’s a Snake in My Boot!
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
- 2018
-
Mark
The Endless Strike: Avianca and the 700 Angry Pilots
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
The Russian Roulette of The Fashion Industry - The Case of Balmain
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Beauty and the Beast: The Acquisition of The Body Shop by L’Oréal
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
B U R B E R R Y JOUSTING FOR REDEMPTION
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Eis, Eis, Baby! Rebranding the Image of a Whole Industry
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Findus horsemeat scandal - How should they handle a new food scandal?
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
The GitLab Database Incident
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Case H&M 2 - Diversity Leader – An Attempt to Learn from Past Mistakes?
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
The Darkest Day in Lufthansa’s History
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Case Oatly: The Crossroad - How to get a company in the same lane
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
When Brands Go Political: A PepsiCo Case
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
THE PRIPPS BLÅ CASE - THE FALL OF THE FAVOURITE
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Ryanair - Destination Unknown
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
The Nobel Prize vs. Bob Dylan: Bob Dylan's controversial behaviour and its potential impact on the Nobel Prize reputation
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Case TV4: IS MARTIN TIMELL TV4’S OWN HARVEY WEINSTEIN? How to save your brand’s reputation in a crisis associated with a social movement
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
United Airlines: With Great Power Comes Great Responsability?
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Volvo & The Polestar Series: Integration or Separation?
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
WELLS FARGO – THE BANK YOU TRUSTED IS BUSTED
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
-
Mark
Putting a Price Tag on Corporate Identity: The YouTube Case
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
- 2017
-
Mark
Barilla and Diversity – Friend or Foe?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
Case Galaxy - DOOMSDAY: EXPLOSION OF THE GALAXY!
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
WAS GAP’S NEW LOGO CRAP?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
Communication Through CSR: Is It Sustainable? – The Case of H&M
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
New Balance’s Trump Card – will there be sun after the storm?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
Can the white cat shine again? - The Puma Case
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
The Social Media Battle of the Younger Generation - Snapchat vs. Facebook
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
A reputational mass-crash for the Tour de France?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
To Trump or Not to Trump: When Business and Politics Mix
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
-
Mark
THE EXAMINATIONS COUNCIL OF ZAMBIA: TRANSFORMING THE REPUTATION OF A GOVERNMENTAL INSTITUTION
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
- 2015
-
Mark
Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Burger Wars - case Burger King vs. McDonald's
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
The case study of Danske Bank: Profits before people
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Game Over? Electronic Arts – SimCity in Flames
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Case General Motors - A switch between life and death
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Reshaping the image of an industry - The Intrum Justitia Case
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Case Kimberly-Clark vs GreenPeace - A Tissue Issue – When Good is not Green Enough
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
The (not‐so-honest) Honest Company
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
- 2009
-
Mark
Are you telling it like it is?
2009) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.